Like any area of photography, street style comes with its own set of demanding factors that make capturing the perfect image a real challenge.

The weather, long hours and finding your place amongst many other street style shooters are to name but a few. Here are my tips for getting it right.

1. I like to shoot street style with quite a shallow depth of field allowing the background to gently blur therefore making the subject of my image pop out and become the main focus. I shoot with a Nikon D800 camera and I love to use either a 50mm or 85mm prime lens. I like to use wide or low aperture such as F2.8, this lets in plenty of light keeping my subject in focus and gently blurring the background.

2. I think it’s always important to be aware of the environment you are shooting in. You don’t want a background that distracts, clashes or overtakes in your final image. Try to look around and choose a great locational setting nearby. Avoid road signs, advertising and bins.

3. I love to look out for great textures, prints, embellishments and accessories and on occasions a close up or detail shot can be a great way to sum up a trend in an alternative way to a full length. By shooting a cross section of a look you can sum up a trend and the viewer isn’t distracted by the wearer and becomes more focused on the use of colour, texture and shape.

4. Everyone has a their own unique style at fashion week and once I have picked up on a trend, capturing several peoples variations on the same theme always makes for a great style report.

5. The direction of the daylight is all important with street style photography. I like to keep an eye on how it changes throughout the day and think how I can use it to create a unique image. From dappled light to back light, asking people to stand in just the right place can achieve so many different effects. Don’t be afraid to ask your subject to move. Sunrise and sunset are the golden hours to shoot.

6. Street style should be about a person’s style and also character. Once I have chosen a good spot to shoot, I often allow people to pose how they feel most comfortable and then ask them to vary their position slightly if I can’t see enough of a bag, shape of a shoe or cut of a garment.