Home Archives for Pam Grossman

Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]

4 factors that make a powerful visual

We’re living in a visual world, and becoming far more fluent in the language of pictures.  With an avalanche of images coming at us every day on screen and yes, still in print, the question on everyone’s minds is: how to stand out? The average viewer has become savvier about fresh design trends, sensitive to […]

Masculine Feminism: the new visual role for men

The Genderblend trend in visual communications is a fascinating one because there are so many facets to it. While an overall paradigm shift occurs in the way we talk about gender, things are also changing in how we represent it visually. And one of the biggest evolutions happening right now concerns the image of men. […]

Gender fluidity goes POP: Celebrating cliché-busting media and brands

A look at the pop culture moments, personalities and brands embracing the genderblend trend and bringing it into the mainstream

Images that ‘Genderblend’: Trend analysis

After analyzing search, download and usage data from millions of images, Pam Grossman discusses the visual trend demonstrated by portraiture bordering gender and aesthetic expectation.

Visual trends snapshot | Haute gothique

As halloween approaches, a visual trends snapshot looking at the emergence of ‘Haute Gothique’ across culture and fashion

Leaning in | Looking back, forging ahead – the journey to repicture women

COO Facebook & Lean In Founder Sheryl Sandberg, Getty Images CEO Jonathan Klein and Getty Images Director of Visual Trends, Pam Grossman, reflects on the launch and success of the Lean In collection on its one year anniversary, and the ongoing opportunity to repicture women.

Super Sensory | Connecting visually with your audience

Pam Grossman, Director of Visual Trends at Getty Images, explores the trend of super sensory visuals and how imagery that is more immersive drives an emotional connection with your audience.

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers.

O poder das histórias visuais

Visuais poderosos evocam emoções e resultam em um envolvimento mais profundo. Descubra os quatro fatores-chave que farão seus visuais atingir seus clientes em um nível mais profundo.

The Female Gaze

Visual Trends Director, Pam Grossman, reflects on the slow shift towards more positive representations of women, and how brands are taking notice of the new visual dialogue around females.