Red Bull reached out to Getty Images because they were looking for an experienced sports photographer to shoot a feature about what goes on behind the scenes of a Formula 1 race. The concept was to do a black and white reportage style shooting and Red Bull decided to hire Adam Pretty as they were impressed by his ability to push the limits of conventional sports photography.
In this article reproduced from CLOSE-UP, Adam talks about his experience during the shoot.
“It was a dream assignment for me because I received a very open brief and was able to pretty much shoot everything I wanted.
Mark Thompson, head of formula 1 photography at Getty Images, introduced me to the team on the ground and arranged exclusive access which allowed me to get interesting angles and intimate portraits of the drivers but also the mechanics and the rest of the team.
Before and during the race the atmosphere is really focused, so everybody is highly concentrated and things need to happen precisely and at a fast pace. So I was very grateful that the team more or less ignored me and I was able to go wherever I needed to get my shots.
I did all the editing and processing of the images on the same day I shot them because we worked at a tight deadline. Red Bull used the pictures on their social media channels throughout that weekend and ran a feature on their website.
During my career I shot many of the major sports events but being so close to the action of a formula 1 race was an amazing experience for me”
About Adam Pretty
Adam began his career as a news photographer at The Sydney Morning Herald in 1997 and his desire to specialize in sport photography saw him move to Getty Images in 1998.
Since joining the Getty Images team Adam has photographed five Olympic Games, and covered assignments around the globe for high profile magazines including Sports Illustrated, Life Magazine, Time Magazine, Harpers Bazaar and Marie Claire.
In 2007, in the quest for a new challenge, Adam made the decision to shift from Sports Photography to Advertising. He has always tried to push himself out of his comfort zone by seeking new challenges and experiences in photography.