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12 ways to strategically choose images, a digital marketer’s guide

Whether it’s a graphic for social media, an image for a website’s homepage or a photo to accompany a blog post, each image needs to effectively present your brand in its best light to get the most out of your marketing. But did you know that images can also significantly boost engagement and drive traffic […]

Getty Images Trends Team Makes 2017 Predictions

Every visual we see – the ones that come across our social media feeds, the essays we leaf through, the ads we view – construct our understanding of the world around us. But is it possible to predict the kinds of images the world will confront us with in the year ahead? Yes. Every year, […]

Social Video: The content powerhouse that will help your business

Standing out on social media posts can be a challenge for any business, big or small.  Using striking imagery is a great start, but video also can be extremely effective. For example, technology company Buffer studied over 16 million posts and 100,000 brands on social media and found that on Facebook, video gets three times […]

Searching for Standout Images? Be Bold, Zoom In & Change Perspectives

For content creators across industries, catching and sustaining audience attention is more challenging than ever. We’re living in a world where audiences have seen it all – but high quality, purposefully curated visuals still have the potential to rise above the rest. Keep these four tips in mind to find truly exceptional and unique images the [...]

11 Clichés in Education Imagery (and How to Think Beyond Them)

What images come to mind when you hear the word “school?” An apple on a desk? A stack of books? A big yellow bus? Such immediate associations, though ingrained and intuitively powerful, don’t necessarily make the best choice when communicating about modern education. Just like the worlds of business, sports, medicine and entertainment, the educational [...]

Beyond Instagram: Standing out in a sea of sameness

Instagram users are familiar with the app’s various visual clichés and notice when certain images come up again and again. Eventually, even the best begin to blend together. Similarly, small businesses face a similar dilemma when choosing images for marketing communications. How do you stay visually relevant in a world saturated with sameness? Thankfully, iStock [...]

10 Travel Trends, in Images

There’s something inspiring about going on a journey -- but how do you illustrate this in a way that feels authentic and helps your content stand out? Here are 10 travel trends shaping how we see and move about the world today, and tips for how you can express them in a powerfully visual way.   [...]

Business Imagery That’s Anything But Cheesy: 5 Fresh Takes on Common Themes

With change as the only constant in today’s fast-paced business world, staying ahead of the curve takes some diligent effort. Your choice of language and images make or break your first impression—so it’s essential your messaging communicates that you’re not only competent but current too. Take a look as we revisit five of the most [...]

Minimal matters: Streamline your content with visual simplicity

Clean lines. Block colors. Simple patterns. Stark silhouettes. 2016’s Silence vs. Noise trend is about making a loud impression with something quiet and letting a whisper do all the talking. “In our increasingly digital worlds, there is a growing interest in leading a less complicated and cluttered existence, and that can mean visually, too,” said [...]

Silent moments, major impact: These Olympic images are quietly powerful

Offering a visual reprieve for the over-stimulated mind and an invitation to explore our senses, these images capitalize on negative space, clean lines and simplicity. Here we silence the clamoring chaos of the world’s premier sporting event to find moments of stillness and grace amidst the chaos – and to experience the quiet restraint and […]

See the messy, grimy, sweaty side of the Olympics

As days increasingly become driven by 2D interactions, abstract concepts and sanitized experiences, people crave a connection to the corporeal, especially in imagery. As a result, the brute force and physicality of sport holds a guttural, visceral appeal like never before. Getty Images search data reveals this increasing hunger for the super-sensory—think: grimy, sweaty, bloody, […]

Extended Human: Illustrating the Future of Mankind

“Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also challenging our idea of what it means to be human as it optimizes our bodies, expands our minds’ capacity for memory and creativity, and affords total connectivity with each other.” – Bill Bon & [...]

Visual trend Divine Living illustrates our search for greater purpose

As brands start to focus on values, reflection and revelation are front and center as we shift our focus to more meaningful consumption. We’re all seekers now. Divine living focuses on meaningful consumption. It’s about purchasing with purpose and carefully selecting treasured objects and experiences over mass accumulation. It’s about living the way we want […]

Visual Trends 2016 Mid-Year Report

The visual trends we predicted are showing up everywhere – but the examples may surprise you. Back in 2015, our team of experts predicted the visual trends that would take 2016 by storm,referring to them as: Outsider In, Extended Human, Divine Living, Messthetics, Silence vs. Noise and Surreality. Together, they represent the overarching direction in [...]

Amid millions of clips, how a clever video editor made something great

“…It’s as if someone said to us, ‘Here’s all the footage in the world. Begin.’” Among the millions of 60-second videos published online each day, there is one that stands out for overcoming a unique editing challenge: How to tell the end-to-end story of a company that offers still and moving images spanning nearly every […]

Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]

Four tips for incorporating vectors into your work

When it seems like photography just isn’t the right medium for what you’re working on, don’t forget about the creative power of illustrations. In the hands of a talented and capable artist, the right combination of lines, curves, and color can evoke any feeling or emotion you wish. Take a look at what makes vector [...]

Silence vs. Noise: The subtle visual trend that creates maximum impact

This trend is focused on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haiku. Subtle, epic, restrained, powerful. These are images that tell their stories quietly and succinctly, but create maximum impact. The ‘less-is-more’ approach to composition and color, and the use of comparative […]