“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]
High-end brands don’t just sell luxurious products, they sell the perception of a luxurious lifestyle. By using sophisticated, opulent imagery in their advertising and marketing they immerse consumers in their lavish universe. Fortunately, you don’t need to have an extravagant budget to have the same effect. Here are some simple ways small businesses can inject […]
Exciting developments in camera technology have levelled the playing field between professionals and amateurs — so the battle now for programme-makers such as award-winning wildlife filmmaker John Downer is having to produce something better than the average person. The difference comes from investing into understanding the behaviour of the animal and devising a way to […]
As gender stereotypes continue to shatter, the way women are portrayed in media and advertising also is shifting, on a global scale. In fact, searches for “empowered woman” on gettyimages.com have gone up 722% over the past year, as more brands look to represent women in positive ways. It’s a trend we fully embrace. Whether […]
To connect with customers, big brands often take a cue from Hollywood in their ads, riffing off the visual aesthetic of top films. But here’s a little-known secret: Small businesses can do this too, even without a blockbuster budget. Using some of the best films of the year as inspiration, here’s how to create your own [...]
Breaking into the creative industry is no easy feat—even the most successful artists had to start from somewhere. That’s one reason why Getty Images is thrilled to partner with D&AD for the Next Photographer Awards, a great opportunity to discover and nurture new talent. Of course, awards are only one way to launch your career. […]
Click the thumbnail below to get Getty Images’ bold new predictions about emerging visual trends in brand communications, advertising and design — and learn more about how cutting-edge brands are tapping into these trends, now.
The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women.
They are to images what Anna Wintour is to fashion. As part of the world’s leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead. They analyze data from […]
Incorporating text with imagery is a literal balancing act. To create something professional, effective and aesthetically pleasing all of the elements have to fit – otherwise it can look haphazard. Here are a few guidelines to stick to for a foolproof design. 1. Pay attention to color contrast and brightness The text color […]
We’re living in a visual world, and becoming far more fluent in the language of pictures. With an avalanche of images coming at us every day on screen and yes, still in print, the question on everyone’s minds is: how to stand out? The average viewer has become savvier about fresh design trends, sensitive to […]
The way brands visualize the holiday season is shifting. No longer is it acceptable to rely solely on images of families sharing perfectly wrapped gifts around a Christmas tree; brands are celebrating diversity and localism. And with that comes a much broader range of holiday imagery. In addition to subject matter, the way people make […]
“Because of the level of detail you can include in a still life, they are an especially comprehensive way to tell a visual story — and can even provide a sensory experience.” Still-life images are having a moment. From Christian Dior’s couture catwalk to your Instagram feed, these images seem to be more on-trend than […]
“We know that photography can ignite, inspire and change the world.” — Andrew Saunders, Senior Vice President, Creative Content at Getty Images With each of our art directors winning industry awards this year, it’s the perfect time to highlight how they work with photographers to craft stunning imagery. “Great content is at the heart of […]
Senior Video Art Director Alywn Gosford talks us through his top five tips for shooting creative video. Alwyn was a Picture Researcher and Photography Art Director before moving into video in 1997 as Getty Images started to grow it’s video collection. After placements in Toronto and Los Angeles, he is now based in London where […]
Imagery is constantly evolving as are the trends that resonate most with audiences. Creative Planning Manager Jacqueline Bourke breaks down the five key visual trends to look for when choosing content for your own project.
Today’s consumers are concerned with more than just the quality and price of the items they’re purchasing — they’re gravitating toward companies committed to improving communities and society. In fact, consulting firm Reputation Institute found that 42% of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility practices. […]
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