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Video: Wonderlust and our enduring fascination with nature

“The Wonderlust trend involves images that give us a sense of awe and inspiration.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Wonderlust trend in 2014 and now we’re seeing just how accurate their prediction was. In today’s technological world of hyper-connectivity, we’re […]

Silent moments, major impact: These Olympic images are quietly powerful

Offering a visual reprieve for the over-stimulated mind and an invitation to explore our senses, these images capitalize on negative space, clean lines and simplicity. Here we silence the clamoring chaos of the world’s premier sporting event to find moments of stillness and grace amidst the chaos – and to experience the quiet restraint and […]

See the messy, grimy, sweaty side of the Olympics

As days increasingly become driven by 2D interactions, abstract concepts and sanitized experiences, people crave a connection to the corporeal, especially in imagery. As a result, the brute force and physicality of sport holds a guttural, visceral appeal like never before. Getty Images search data reveals this increasing hunger for the super-sensory—think: grimy, sweaty, bloody, […]

In rebellion against perfection, visual trend Messthetics embraces grime, sweat and mess

Messthetics is about harnessing the power of the ugly aesthetic. It’s a rebellion against the order of everyday life that revels in the physicality and soul of human nature. The visual cues of Messthetics are all physical, the messy, grimy, sweaty and visceral. They’re born out of our desire to break away from the sanitation […]

Visual trend Divine Living illustrates our search for greater purpose

As brands start to focus on values, reflection and revelation are front and center as we shift our focus to more meaningful consumption. We’re all seekers now. Divine living focuses on meaningful consumption. It’s about purchasing with purpose and carefully selecting treasured objects and experiences over mass accumulation. It’s about living the way we want […]

Visual Trends 2016 Mid-Year Report

The visual trends we predicted are showing up everywhere – but the examples may surprise you. Back in 2015, our team of experts predicted the visual trends that would take 2016 by storm referring to them as: Outsider In, Extended Human, Divine Living, Messthetics, Silence vs. Noise and Surreality. Together, they represent the overarching direction [...]

Amid millions of clips, how a clever video editor made something great

“…It’s as if someone said to us, ‘Here’s all the footage in the world. Begin.’” Among the millions of 60-second videos published online each day, there is one that stands out for overcoming a unique editing challenge: How to tell the end-to-end story of a company that offers still and moving images spanning nearly every […]

Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]

Surreality: The psychedelic visual trend that deciphers our digital world

As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]

Photographer creates surreal landscape of meat (and it’s so captivating)

We’ve come a long way from the picturesque in our visions of the natural world. Artists are no longer bound by reality when it comes to depicting nature in the digital realm and photographers today are digging deep to uncover new ways to picture the environment. One of 2016’s major creative trends predicted by Getty […]

In Praise of the Peculiar: How and Why to Use Surreal Images

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of 2016’s top visual trends.   The reason is simple: [...]

Visualizing the change – how to select images of authentic, powerful women

In our digital age visuals are everywhere. So it is crucial to observe what kind of messages those pictures are sending. A lot of the imagery we see every day shows an outdated or one dimensional view: men leading, women sidelined or sexualized, mothers and fathers in stereotypical roles. And although we’ve seen some really […]

Creative photographer Martin Barraud with a crafted twist on classic concepts

Go behind the scenes on a photo shoot, reinventing classic concepts with craft

Call from Naval architect inspires real pictures of women engineers

Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection

Small Cameras, Big Stories | Technology and point of view storytelling

Art and science have always moved forward hand in hand; with advances in technology being adopted and adapted by artists in order to portray the world around them in new and better ways. See how award winning wildlife filmmaker John Downer is continually pushing at the technological boundaries of image capture technology in his quest to bring us a more intimate view of the animal world.

5 tips for authentic people shoots

Creating genuine, relatable imagery of people is one of the more challenging tasks when it comes to photography and videography.  Senior Art Director Guy Merrill talks us through his five production tips to ensure that your people shoots look authentic and believable.

Defying the stigma: Getty Images and SANE Australia repicture mental illness

Around 450 million people worldwide currently suffer from mental illness, each with their own unique circumstances and experiences.  Despite this, a quick internet search of ‘mental illness’ reveals that the subject is handled with a cookie-cutter approach. Stereotypical depictions of a person sitting in the shadows with their head in their hands not only overgeneralize […]