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Outsider In: Celebrating the outspoken, the outré and the rebel

“All hail the outspoken, the outré and the odd.” – Pam Grossman, Director of Visual Trends at Getty Images Viewers are sick of the same old story. The mainstream is mixing with various extremes, resulting in an increased attraction to visuals that are different and unfamiliar.  It’s no surprise then that the search term “bold [...]

Video: Wonderlust and our enduring fascination with nature

“The Wonderlust trend involves images that give us a sense of awe and inspiration.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Wonderlust trend in 2014 and now we’re seeing just how accurate their prediction was. In today’s technological world of hyper-connectivity, we’re […]

The Agony and the Ecstasy of the Olympics

Body language is a powerful communication tool. Through a simple pose a person can display a range of emotions, from power to pride to grief, without saying a single word. “We make sweeping judgments and inferences from body language,” social psychologist and author Amy Cuddy said in her viral TED talk. “Those judgments can predict enormously […]

Watch: The science behind ‘Extended Human,’ a new trend in imagery

“This is the trend that celebrates how technology makes us more human rather than less so.” – Pam Grossman, Director Visual Trends As we harness the power of technology in all areas of our lives, our notion of what it means to be human is expanding. See how the Extended Human trend celebrates and explores […]

In rebellion against perfection, visual trend Messthetics embraces grime, sweat and mess

Messthetics is about harnessing the power of the ugly aesthetic. It’s a rebellion against the order of everyday life that revels in the physicality and soul of human nature. The visual cues of Messthetics are all physical, the messy, grimy, sweaty and visceral. They’re born out of our desire to break away from the sanitation […]

Visual trend Divine Living illustrates our search for greater purpose

As brands start to focus on values, reflection and revelation are front and center as we shift our focus to more meaningful consumption. We’re all seekers now. Divine living focuses on meaningful consumption. It’s about purchasing with purpose and carefully selecting treasured objects and experiences over mass accumulation. It’s about living the way we want […]

Visual Trends 2016 Mid-Year Report

The visual trends we predicted are showing up everywhere – but the examples may surprise you. Back in 2015, our team of experts predicted the visual trends that would take 2016 by storm,referring to them as: Outsider In, Extended Human, Divine Living, Messthetics, Silence vs. Noise and Surreality. Together, they represent the overarching direction in [...]

Amid millions of clips, how a clever video editor made something great

“…It’s as if someone said to us, ‘Here’s all the footage in the world. Begin.’” Among the millions of 60-second videos published online each day, there is one that stands out for overcoming a unique editing challenge: How to tell the end-to-end story of a company that offers still and moving images spanning nearly every […]

Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]

Silence vs. Noise: The subtle visual trend that creates maximum impact

This trend is focused on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haiku. Subtle, epic, restrained, powerful. These are images that tell their stories quietly and succinctly, but create maximum impact. The ‘less-is-more’ approach to composition and color, and the use of comparative […]

Surreality: The psychedelic visual trend that deciphers our digital world

As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]

Photographer creates surreal landscape of meat (and it’s so captivating)

We’ve come a long way from the picturesque in our visions of the natural world. Artists are no longer bound by reality when it comes to depicting nature in the digital realm and photographers today are digging deep to uncover new ways to picture the environment. One of 2016’s major creative trends predicted by Getty […]

In Praise of the Peculiar: How and Why to Use Surreal Images

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of 2016’s top visual trends.   The reason is simple: [...]

Visualizing the change – how to select images of authentic, powerful women

In our digital age visuals are everywhere. So it is crucial to observe what kind of messages those pictures are sending. A lot of the imagery we see every day shows an outdated or one dimensional view: men leading, women sidelined or sexualized, mothers and fathers in stereotypical roles. And although we’ve seen some really […]

Creative photographer Martin Barraud with a crafted twist on classic concepts

Go behind the scenes on a photo shoot, reinventing classic concepts with craft

Call from Naval architect inspires real pictures of women engineers

Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection

Small Cameras, Big Stories | Technology and point of view storytelling

Exciting developments in camera technology have levelled the playing field between professionals and amateurs  — so the battle now for programme-makers such as award-winning wildlife filmmaker John Downer is having to produce something better than the average person. The difference comes from investing into understanding the behaviour of the animal and devising a way to […]