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Amid millions of clips, how a clever video editor made something great

“…It’s as if someone said to us, ‘Here’s all the footage in the world. Begin.’” Among the millions of 60-second videos published online each day, there is one that stands out for overcoming a unique editing challenge: How to tell the end-to-end story of a company that offers still and moving images spanning nearly every […]

Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]

Silence vs. Noise: The subtle visual trend that creates maximum impact

This trend is focused on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haiku. Subtle, epic, restrained, powerful. These are images that tell their stories quietly and succinctly, but create maximum impact. The ‘less-is-more’ approach to composition and color, and the use of comparative […]

Surreality: The psychedelic visual trend that deciphers our digital world

As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]

Photographer creates surreal landscape of meat (and it’s so captivating)

We’ve come a long way from the picturesque in our visions of the natural world. Artists are no longer bound by reality when it comes to depicting nature in the digital realm and photographers today are digging deep to uncover new ways to picture the environment. One of 2016’s major creative trends predicted by Getty […]

In Praise of the Peculiar: How and Why to Use Surreal Images

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of 2016’s top visual trends.   The reason is simple: [...]

Video: Genderblend – an evolution in the visual language of gender

“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]

Visualizing the change – how to select images of authentic, powerful women

In our digital age visuals are everywhere. So it is crucial to observe what kind of messages those pictures are sending. A lot of the imagery we see every day shows an outdated or one dimensional view: men leading, women sidelined or sexualized, mothers and fathers in stereotypical roles. And although we’ve seen some really […]

Extended Human—harnessing the power of technology to make us more human

Our notion of personhood is expanding, as we harness the power of technology in all areas of our lives. The parameters of man and machine are starting to blur, and the results are riveting. Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also […]

Creative photographer Martin Barraud with a crafted twist on classic concepts

Go behind the scenes on a photo shoot, reinventing classic concepts with craft

Call from Naval architect inspires real pictures of women engineers

Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection

Small Cameras, Big Stories | Technology and point of view storytelling

Exciting developments in camera technology have levelled the playing field between professionals and amateurs  — so the battle now for programme-makers such as award-winning wildlife filmmaker John Downer is having to produce something better than the average person. The difference comes from investing into understanding the behaviour of the animal and devising a way to […]

5 tips for authentic people shoots

Creating genuine, relatable imagery of people is one of the more challenging tasks when it comes to photography and videography.  Senior Art Director Guy Merrill talks us through his five production tips to ensure that your people shoots look authentic and believable.

Defying the stigma: Getty Images and SANE Australia repicture mental illness

Around 450 million people worldwide currently suffer from mental illness, each with their own unique circumstances and experiences.  Despite this, a quick internet search of ‘mental illness’ reveals that the subject is handled with a cookie-cutter approach. Stereotypical depictions of a person sitting in the shadows with their head in their hands not only overgeneralize […]

From India to the US, we love how these ads portray women

As gender stereotypes continue to shatter,  the way women are portrayed in media and advertising also is shifting, on a global scale. In fact, searches for “empowered woman” on gettyimages.com have gone up 722% over the past year, as more brands look to represent women in positive ways. It’s a trend we fully embrace. Whether […]

An animal portrait that feels strikingly human

“Sometimes, a small detail hits us only after a picture is taken.” With the blink of an eye, photographer Tim Flach has recast the fabled wise owl into something much more imaginative. Flach wanted his portrait to stray from how owls are typically portrayed with their wide eyes and inquisitive stare. In this instance, it’s […]

Take a picture, break gender stereotypes: See our contest winners!

“The more images we see of women leading… the more normalized those images become in our actual lives.” We live in a world where women are CEOs, heads of households and running for President. But despite all this progress, the way women are portrayed in advertising and media is not always reflective of the lives […]