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Webinar: How social media is influencing the way brands portray women

Beauty ideals and role models are changing, enabling brands to connect their customers with a broader range of images of women and girls. This talk looks at what is being done and what can be done to progress visual language in this area. Rebecca Swift is Director of Creative Planning at Getty Images. In this […]

What I learned in 72 hours at SXSW 2016

With its whirlwind of music, film, advertising and tech, this year’s SXSW festival personified the 2016 media landscape: Noisy. Brands (and bands) battled for audience attention like cockroaches fighting for a piece of grease. Traveling between venues in the sweltering heat, you could easily reach max saturation, as marketers competed for shares, likes, demographic data […]

Create star-quality content inspired by the best films of the year

To connect with customers, big brands often take a cue from Hollywood in their ads, riffing off the visual aesthetic of top films. But here’s a little-known secret: Small businesses can do this too, even without a blockbuster budget. Using some of the best films of the year as inspiration, here’s how to create your own [...]

The latest fashion trend any business can use

As Fashion Week approaches, the excitement builds to see the latest innovative, fun and sometimes wacky styles strutting down the runway. This year, one trend in particular is catching our eye – and it’s something any brand or small business can tap into to keep their look up-to-date. Still-life imagery is a dynamic and compelling […]

We predicted the trends that would influence Super Bowl ads. See how we did

The Broncos may have won the Super Bowl, but we all know the real MVP’s of the night were the ads. With the highest viewership of any show in America, companies pull out all the stops—some paying up to $5 million—to create the most talked about commercials. In order to stand out, brands continue to […]

How Three Creatives Got Their Big Break

Breaking into the creative industry is no easy feat—even the most successful artists had to start from somewhere. That’s one reason why Getty Images is thrilled to partner with D&AD for the Next Photographer Awards, a great opportunity to discover and nurture new talent. Of course, awards are only one way to launch your career. […]

Outsider In: At 75, Patricia Field is Still 100% Original

“Honesty is not brutal. Dishonesty is brutal.” Patricia Field’s life is undergoing major change. She, however, is not. Sitting on a sparkling turquoise cube in a dressing room at her iconic New York shop – which she is closing after 50 years in business — the crimson-haired style curator and “Sex and the City” costumer […]

Four artful takes on Pantone’s Color of the Year picks

In our increasingly visual world, color has become an essential power player in both imagery and storytelling. It has the ability to instantly evoke emotion and transport you to a period in time – like the 1980s with its neon or ’50s with its bold contrasts.  But color also is key to helping brands feel […]

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women.

Video: A 1-minute love story told in images

Because, like true love, this short film by AlmapBBDO never gets old.    

Visual trends team makes 2016 predictions

They are to images what Anna Wintour is to fashion. As part of the world’s leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead. They analyze data from […]

Art Directors pick their favorite shoots from 2015

Getty Images’ award-winning team of art directors continually pushes visual boundaries with their inventive, thought-provoking and imaginative imagery. While they are always looking ahead to express the trends of tomorrow, we asked them to reflect on the past and share their favorite shoots from 2015.   Amy Lehfeldt, Senior Art Director “The concept for this […]

How To: 7 tips for overlaying text on imagery

  Incorporating text with imagery is a literal balancing act. To create something professional, effective and aesthetically pleasing all of the elements have to fit – otherwise it can look haphazard. Here are a few guidelines to stick to for a foolproof design.   1. Pay attention to color contrast and brightness The text color […]

4 factors that make a powerful visual

We’re living in a visual world, and becoming far more fluent in the language of pictures.  With an avalanche of images coming at us every day on screen and yes, still in print, the question on everyone’s minds is: how to stand out? The average viewer has become savvier about fresh design trends, sensitive to […]

At intersection of science and tech, photographers picture a “future unknown”

What does the future actually look like? As the speed of consumption accelerates, the challenge for brands to stay relevant has become increasingly difficult. But the award-winning art directors at Getty Images see this as an opportunity. “These turbulent times are driving a new creative revolution,” says Senior Art Director Gemma Fletcher, who works with […]

2016 Visual Trends: Webinar replay

Missed our webinar? It’s ok, you can watch the replay. Register below to hear Getty Images Visual Trends Director Pam Grossman uncover Getty Images’ bold new predictions about emerging visual trends in brand communications, advertising and design — and see how cutting-edge brands are tapping into these trends, now. Meet Pam Grossman: As head of […]

Video Vanguardians: How brands are using video to spread social consciousness

As the world becomes more connected, issues like poverty, disease, education and human rights are no longer isolated problems – they are worldwide concerns. Socially-conscious companies and charities are tackling these matters in exciting and innovative ways and using video content to tell their stories. We call these visionaries Vanguardians – here are some of […]

How to choose stunning still-life images that won’t break the bank

“Because of the level of detail you can include in a still life, they are an especially comprehensive way to tell a visual story — and can even provide a sensory experience.” Still-life images are having a moment. From Christian Dior’s couture catwalk to your Instagram feed, these images seem to be more on-trend than […]