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Stay Ahead of the Tech Curve With These Image Search Tips

Modern technology moves fast. Keeping your content current means tracking all the latest tech trends—as well as the visual and verbal language used to communicate them. Here we offer some fresh perspectives on five of today’s biggest tech concepts to help give your communications an image-reboot. Mobile Mobile used to mean phones. Now, it references [...]

Bring the Glamour, Grit and Glory of 2017’s Oscar-Nominated Films to Your Own Content

Films can have a major impact on our culture, influencing areas like fashion, music, and even politics. To connect with customers, big brands often emulate the visual aesthetic of Hollywood's top films. Small businesses can do this too, even without a blockbuster budget. Using the Oscar's Best Picture nominations as inspiration, here’s how to create your [...]

Apple Makes a Mess of Color With New MacBook Pro

Apple is no stranger to show-stopping ads, and their latest is no exception. The 30-second spot for the new MacBook Pro with Touch Bar opens with literal explosions of color – bursts of bright powder, alternately sped up and slowed down, erupting across the screens of their newest laptop models. The effect is immediately eye-catching […]

Getty Images Trends Team Makes 2017 Predictions

Every visual we see – the ones that come across our social media feeds, the essays we leaf through, the ads we view – construct our understanding of the world around us. But is it possible to predict the kinds of images the world will confront us with in the year ahead? Yes. Every year, […]

Watch: How and why brands are embracing “Surreality” with images

“Surreality is a visual trend that updates surrealism for the technological age.” – Pam Grossman, Director of Visual Trends   In this digital age, our lives are multifaceted and complex, and with this complexity comes endless opportunities for creativity. Surreality focuses on surreal, graphic imagery and plays with ideas of infinity, duality, multiplicity. See how […]

Video: Here’s why mess is having a (visual trend) moment

“Human beings are messy by nature. This is a trend that celebrates that and reminds us that it’s OK – that we don’t have to be perfect all the time.”-  Pam Grossman, Director of Visual Trends     Messthetics is all about harnessing the power of the ugly aesthetic. It’s about a rebellion against the […]

Body positive: Refinery29 puts more plus size women in pictures

Beauty may be in the eye of the beholder, but when it comes to the portrayal of beautiful women by media and brands, they’re typically a size zero. This ideal has dominated the runways, billboards and glossy pages of magazines for decades, yet does not reflect the reality of many American women. In fact, 67% […]

Beyond Instagram: Standing out in a sea of sameness

Instagram users are familiar with the app’s various visual clichés and notice when certain images come up again and again. Eventually, even the best begin to blend together. Similarly, small businesses face a similar dilemma when choosing images for marketing communications. How do you stay visually relevant in a world saturated with sameness? Thankfully, iStock [...]

Minimal matters: Streamline your content with visual simplicity

Clean lines. Block colors. Simple patterns. Stark silhouettes. 2016’s Silence vs. Noise trend is about making a loud impression with something quiet and letting a whisper do all the talking. “In our increasingly digital worlds, there is a growing interest in leading a less complicated and cluttered existence, and that can mean visually, too,” said [...]

Outsider In: Celebrating the outspoken, the outré and the rebel

“All hail the outspoken, the outré and the odd.” – Pam Grossman, Director of Visual Trends at Getty Images Viewers are sick of the same old story. The mainstream is mixing with various extremes, resulting in an increased attraction to visuals that are different and unfamiliar.  It’s no surprise then that the search term “bold [...]

Video: Wonderlust and our enduring fascination with nature

“The Wonderlust trend involves images that give us a sense of awe and inspiration.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Wonderlust trend in 2014 and now we’re seeing just how accurate their prediction was. In today’s technological world of hyper-connectivity, we’re […]

Watch: The science behind ‘Extended Human,’ a new trend in imagery

“This is the trend that celebrates how technology makes us more human rather than less so.” – Pam Grossman, Director Visual Trends As we harness the power of technology in all areas of our lives, our notion of what it means to be human is expanding. See how the Extended Human trend celebrates and explores […]

In rebellion against perfection, visual trend Messthetics embraces grime, sweat and mess

Messthetics is about harnessing the power of the ugly aesthetic. It’s a rebellion against the order of everyday life that revels in the physicality and soul of human nature. The visual cues of Messthetics are all physical, the messy, grimy, sweaty and visceral. They’re born out of our desire to break away from the sanitation […]

Visual trend Divine Living illustrates our search for greater purpose

As brands start to focus on values, reflection and revelation are front and center as we shift our focus to more meaningful consumption. We’re all seekers now. Divine living focuses on meaningful consumption. It’s about purchasing with purpose and carefully selecting treasured objects and experiences over mass accumulation. It’s about living the way we want […]

Visual Trends 2016 Mid-Year Report

The visual trends we predicted are showing up everywhere – but the examples may surprise you. Back in 2015, our team of experts predicted the visual trends that would take 2016 by storm,referring to them as: Outsider In, Extended Human, Divine Living, Messthetics, Silence vs. Noise and Surreality. Together, they represent the overarching direction in [...]

Amid millions of clips, how a clever video editor made something great

“…It’s as if someone said to us, ‘Here’s all the footage in the world. Begin.’” Among the millions of 60-second videos published online each day, there is one that stands out for overcoming a unique editing challenge: How to tell the end-to-end story of a company that offers still and moving images spanning nearly every […]

Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]