This trend is focused on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haiku. Subtle, epic, restrained, powerful. These are images that tell their stories quietly and succinctly, but create maximum impact. The ‘less-is-more’ approach to composition and color, and the use of comparative […]
As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]
We’ve come a long way from the picturesque in our visions of the natural world. Artists are no longer bound by reality when it comes to depicting nature in the digital realm and photographers today are digging deep to uncover new ways to picture the environment. One of 2016’s major creative trends predicted by Getty […]
“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]
Our notion of personhood is expanding, as we harness the power of technology in all areas of our lives. The parameters of man and machine are starting to blur, and the results are riveting. Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also […]
Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection
As gender stereotypes continue to shatter, the way women are portrayed in media and advertising also is shifting, on a global scale. In fact, searches for “empowered woman” on gettyimages.com have gone up 722% over the past year, as more brands look to represent women in positive ways. It’s a trend we fully embrace. Whether […]
“Sometimes, a small detail hits us only after a picture is taken.” With the blink of an eye, photographer Tim Flach has recast the fabled wise owl into something much more imaginative. Flach wanted his portrait to stray from how owls are typically portrayed with their wide eyes and inquisitive stare. In this instance, it’s […]
“The more images we see of women leading… the more normalized those images become in our actual lives.” We live in a world where women are CEOs, heads of households and running for President. But despite all this progress, the way women are portrayed in advertising and media is not always reflective of the lives […]
As Fashion Week approaches, the excitement builds to see the latest innovative, fun and sometimes wacky styles strutting down the runway. This year, one trend in particular is catching our eye – and it’s something any brand or small business can tap into to keep their look up-to-date. Still-life imagery is a dynamic and compelling […]
The Broncos may have won the Super Bowl, but we all know the real MVP’s of the night were the ads. With the highest viewership of any show in America, companies pull out all the stops—some paying up to $5 million—to create the most talked about commercials. In order to stand out, brands continue to […]
“Honesty is not brutal. Dishonesty is brutal.” Patricia Field’s life is undergoing major change. She, however, is not. Sitting on a sparkling turquoise cube in a dressing room at her iconic New York shop – which she is closing after 50 years in business — the crimson-haired style curator and “Sex and the City” costumer […]
In our increasingly visual world, color has become an essential power player in both imagery and storytelling. It has the ability to instantly evoke emotion and transport you to a period in time – like the 1980s with its neon or ’50s with its bold contrasts. But color also is key to helping brands feel […]
The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women.
They are to images what Anna Wintour is to fashion. As part of the world’s leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead. They analyze data from […]
We’re living in a visual world, and becoming far more fluent in the language of pictures. With an avalanche of images coming at us every day on screen and yes, still in print, the question on everyone’s minds is: how to stand out? The average viewer has become savvier about fresh design trends, sensitive to […]
