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Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]

Silence vs. Noise: The subtle visual trend that creates maximum impact

This trend is focused on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haiku. Subtle, epic, restrained, powerful. These are images that tell their stories quietly and succinctly, but create maximum impact. The ‘less-is-more’ approach to composition and color, and the use of comparative […]

Surreality: The psychedelic visual trend that deciphers our digital world

As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]

Photographer creates surreal landscape of meat (and it’s so captivating)

We’ve come a long way from the picturesque in our visions of the natural world. Artists are no longer bound by reality when it comes to depicting nature in the digital realm and photographers today are digging deep to uncover new ways to picture the environment. One of 2016’s major creative trends predicted by Getty […]

In Praise of the Peculiar: How and Why to Use Surreal Images

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of 2016’s top visual trends.   The reason is simple: [...]

Video: Genderblend – an evolution in the visual language of gender

“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]

Extended Human—harnessing the power of technology to make us more human

Our notion of personhood is expanding, as we harness the power of technology in all areas of our lives. The parameters of man and machine are starting to blur, and the results are riveting. Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also […]

Call from Naval architect inspires real pictures of women engineers

Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection

From India to the US, we love how these ads portray women

As gender stereotypes continue to shatter,  the way women are portrayed in media and advertising also is shifting, on a global scale. In fact, searches for “empowered woman” on gettyimages.com have gone up 722% over the past year, as more brands look to represent women in positive ways. It’s a trend we fully embrace. Whether […]

An animal portrait that feels strikingly human

“Sometimes, a small detail hits us only after a picture is taken.” With the blink of an eye, photographer Tim Flach has recast the fabled wise owl into something much more imaginative. Flach wanted his portrait to stray from how owls are typically portrayed with their wide eyes and inquisitive stare. In this instance, it’s […]

Take a picture, break gender stereotypes: See our contest winners!

“The more images we see of women leading… the more normalized those images become in our actual lives.” We live in a world where women are CEOs, heads of households and running for President. But despite all this progress, the way women are portrayed in advertising and media is not always reflective of the lives […]

Create star-quality content inspired by the best films of the year

To connect with customers, big brands often take a cue from Hollywood in their ads, riffing off the visual aesthetic of top films. But here’s a little-known secret: Small businesses can do this too, even without a blockbuster budget. Using some of the best films of the year as inspiration, here’s how to create your own [...]

The latest fashion trend any business can use

As Fashion Week approaches, the excitement builds to see the latest innovative, fun and sometimes wacky styles strutting down the runway. This year, one trend in particular is catching our eye – and it’s something any brand or small business can tap into to keep their look up-to-date. Still-life imagery is a dynamic and compelling […]

We predicted the trends that would influence Super Bowl ads. See how we did

The Broncos may have won the Super Bowl, but we all know the real MVP’s of the night were the ads. With the highest viewership of any show in America, companies pull out all the stops—some paying up to $5 million—to create the most talked about commercials. In order to stand out, brands continue to […]

Outsider In: At 75, Patricia Field is Still 100% Original

“Honesty is not brutal. Dishonesty is brutal.” Patricia Field’s life is undergoing major change. She, however, is not. Sitting on a sparkling turquoise cube in a dressing room at her iconic New York shop – which she is closing after 50 years in business — the crimson-haired style curator and “Sex and the City” costumer […]

Four artful takes on Pantone’s Color of the Year picks

In our increasingly visual world, color has become an essential power player in both imagery and storytelling. It has the ability to instantly evoke emotion and transport you to a period in time – like the 1980s with its neon or ’50s with its bold contrasts.  But color also is key to helping brands feel […]

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women.

Visual trends team makes 2016 predictions

They are to images what Anna Wintour is to fashion. As part of the world’s leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead. They analyze data from […]