Content Marketing has seen incredible growth in the past year. A recent study produced by the Content Marketing Institute and MarketingProfs found that 2014’s group of marketers are more confident in the effectiveness of their content marketing efforts, with 60% of them planning to increase their content budgets this year.
Almost ¾ of B2C and B2B marketers are producing more content now than they did a year ago. In the growing sea of content that companies are producing, brands are discovering that incorporating strong visual content can help to grab their audience’s attention and quickly convey an impactful message.
From the earliest content marketing campaigns, like John Deere’s The Furrow magazine, through to Red Bull Media House, brands understand that powerful visual content can inspire and resonate with their target audience. Companies who succeed in content marketing are in tune with their customers’ needs, providing relevant, authentic content. By choosing impactful imagery and video to reinforce these aspects, brands can drive much deeper engagement with their audience.