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Technology is moving design forward at an incredible pace — blink, and you’ll miss it. From what we communicate to how we communicate it, design enables us to shape and convey meaning in and around the existing brand messages.

Our iStock trend experts have been researching the trends that will help your designs rise about the rest in 2015, here is the top 8 that will feature throughout the next year.

Dynamic Women

DT 1 Dynamic Women Unique lifestyles. Original looks. 2015 is all about the interesting female. Instead of cliché, over-idealized images, we’re saluting original, surprising women — quirks and all.

Letterbox Look

Runners running athletes at a marathon
Filmmakers got the memo years ago. Now the wide format is all the design rage. New screen sizes are driving new image proportions. For designers, it means working with smaller spaces, which also means more creativity — but you’re a pro at that.

Monochromatic Color

DT3 Mono
Technology’s moving so fast, we sometimes get nostalgic for the old days. Images are feeling the tug, harkening back to the look of rich film and monochromatic color. Think bright whites and strong blacks, a modern take on Kodak® Porta color negative film.

All Kinds of People

DT 4 - All Kinds of People
Celebrating the mixing bowl that is humankind — stir for best results. From cool hipsters in traditional settings to same-sex couples with kids, it’s not about being different. It’s about being real.

Point of View

John Gibson Photo
The love affair with our point of view isn’t over. Thanks to technology, it’s just getting more intimate. Now we take photos from ski masks, surfboards and the collars of our four-legged friends. The visual stories of 2015 bring us unexpected perspectives, up close and personal.

Sensory Immersion

DT 6 Sensory
Bring on pixels you can taste, touch, and smell — never mind the screen. 2015 is all about embracing experience in vivid, immersive imagery. Try macro images that heighten awareness, creating a sensory wonderland.

Super Still Life

DT 7 Still Life
Pause. Inanimate objects are taking over the small screen. And not in any ordinary way. 2015 is about the artistry of still life — an interesting angle, the exquisite arrangement, even capturing the intricate handmade object — resulting in big, dynamic images for small screens.

Busy with Boxes

He's a proud store owner
It used to be all about copy space. Now, photos are taking a stand, becoming more complex. So copy is claiming its space in text boxes on top of busy images, creating richness and layering.

Free webinar: 2015 visual design trends

iStock by Getty Images’ trends expert, Rebecca Swift, offers a deeper dive into the biggest trends of 2015. Get an insider’s look at what’s hot, what’s not, and what your design can’t afford to live without.

Explore the full range of imagery for the 2015 visual design trends on iStock

iStock This article was authored by iStock. Visit iStock.com for more great visual insights for SMBs.