Stories and Trends http://stories.gettyimages.com Behind the lens access, creative inspiration and exclusive visual trends research by Getty Images. Thu, 16 Aug 2018 20:17:51 +0000 en-GB hourly 1 https://wordpress.org/?v=4.7.11 360˚ Imagery and the Power of Immersive Storytelling http://stories.gettyimages.com/360%cb%9a-imagery-and-the-power-of-immersive-storytelling/ Thu, 23 Mar 2017 17:32:30 +0000 http://stories.gettyimages.com/?p=25142

360˚ imagery provides an experience that has the power to immediately transport someone – whether it’s to other side of the Earth, under the sea, back in time, or into outer space. From education to entertainment, the possibilities for 360˚ imagery are endless. “It’s an opportunity to show people around an environment that they would […]

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360˚ imagery provides an experience that has the power to immediately transport someone – whether it’s to other side of the Earth, under the sea, back in time, or into outer space. From education to entertainment, the possibilities for 360˚ imagery are endless.

“It’s an opportunity to show people around an environment that they would never be able to see otherwise,” Hugh Pinney, Getty Images’ VP of Editorial said. “360˚ content really drives curiosity. You’re taken down this rabbit hole of information, where you’re visually guided through the story that’s being told, pulling down more information everywhere you look. The scope is enormous, really engaging, and great fun. You can take people on a huge journey, and that’s where this technology really starts to lead.”

Putting together an immersive visual experience is a priority that’s built into the creative process from image conception to creation. Photographer Jonathan Ferry, who shot a 360˚ still from inside Danica Patrick’s racecar, knows first-hand just how much consideration goes into creating VR imagery.

“You have to visualize the picture before it happens,” he said. “You’re not capturing a moment; you’re creating an experience for the viewer. The closer you are to the subject matter, the better the image comes out. If it’s too far away, it doesn’t give that same intimacy and that unique perspective. It’s a matter of thinking about what’s in front, behind, above, and below you, and making sure every element has a purpose and is interesting.”

Alex Wong, a Washington D.C.-based Getty Images staff photographer, is always looking for good opportunities to shoot 360˚ images while on the job.

“For still photography, the widest angle we had before was 180˚. That only shows one side of the story and we can’t see anything beyond that,” Wong said. “Now you can have a way to show not only what’s in front of the lens, but what’s behind the lens as well. Sometimes, what’s behind the lens is really what’s worth showing your audience.”

Wong recently shot 360˚ images at the inauguration of U.S. President Donald Trump. Situated in front of the podium, he was able to capture the entire inauguration: the swearing-in, the press covering the event and the audience.

Events such as parades and protests also lend themselves naturally to 360˚ images.

“I recently shot the Chinese New Year Parade in DC Chinatown,” he said. “I put my camera in the middle of the street where there were lots of fire crackers surrounding it and you can see them exploding around my camera. You would never be able to sit in the middle of the street and watch that but with my footage, I can bring you into it.”

The potential and possibility to delight, communicate, educate, and inform through interactive 360˚ experiences will only continue to grow and evolve in years to come, astonishing audiences along the way.

Explore Getty Image’s stunning collection of 360˚ imagery

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Fotograf i fokus: Hon stärker kvinnor med sina bilder http://stories.gettyimages.com/fotograf-i-fokus-hon-starker-kvinnor-med-sina-bilder/ Fri, 24 Feb 2017 18:15:18 +0000 http://stories.gettyimages.com/?p=24986

Cierra Cegielski och Holly Hanson är inga typiska MC-brudar. De föredrar trendiga läderjackor och camping under bar himmel framför tatueringar och barer. På det populära Instagram-kontot @LadyTramps dokumenterar de två vännerna sina äventyr, när de utforskar vägarna på två hjul. Fotografen Brook Pifer är en av många som fascinerats av kontot. Hon bestämde sig för […]

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Cierra Cegielski och Holly Hanson är inga typiska MC-brudar. De föredrar trendiga läderjackor och camping under bar himmel framför tatueringar och barer. På det populära Instagram-kontot @LadyTramps dokumenterar de två vännerna sina äventyr, när de utforskar vägarna på två hjul.

Fotografen Brook Pifer är en av många som fascinerats av kontot. Hon bestämde sig för att göra en hyllning av denna, mindre kända, del av den kvinnliga MC-kulturen. 2015 tilldelades Pifer Getty Images Repicture Grant, vilket gjorde att hon kunde följa med Cegielski och Hanson när de reste genom Malibu och Joshua Tree för att fånga deras styrka och självständighet.

”Det är lätt att tro att tjejer på motorcyklar är tatuerade tuffingar men det här är vackra och jordnära kvinnor, säger Pifer. ”Det är lätt att känna igen sig i dem, vilket jag tror kan inspirera och tilltala många unga kvinnor.”

Bildserien, som fått titeln ”She Rides” är bara ett av många exempel på bilder som Pifer tagit av starka, bemyndigade kvinnor.

”Som kvinna i foto-branschen har jag både sett och upplevt misogyna män. Jag har alltid strävat efter att driva frågan om jämställdhet, det är ett övergripande tema i mitt arbete”, säger Pifer. ”Jag vill verkligen fånga kvinnor på ett starkt sätt.”

Pifer, som är baserad mellan New York City och L.A, skapar fotoberättelser som hyllar självständighet och frihet ur ett kvinnligt perspektiv. Hennes bilder är råa och organiska, och speglar hennes unika och positiva inställning till livet.

”Jag vill inte att mina bilder ska kännas poserade och planerade, de ska kännas äkta”, säger Pifer. ”När jag går in i ett projekt, fotar jag med hjärtat. Annars kan man inte fånga de där riktigt slumpartade ögonblicken.”

Pifer växte upp utanför Pittsburgh och när hennes föräldrar gav henne en begagnad Kodak 110 började hon genast ta bilder, först på sina klasskompisar i skolans korridorer.

”Mina föräldrar stöttade mig till en viss grad, men de var inte enbart positiva”, säger Pifer. ”De ville att jag skulle bli veterinär eller sjuksköterska, men jag hade en väldigt stark vilja redan som barn så jag tror att de gav efter för den.”

I high school fastnade Pifer för porträttfotografering och i collage, på the Art Institute of Pittsburgh, upptäckte hon fotojournalistiken. Efter examen flyttade Pifer till Orlando och började jobba som assistent åt olika fotografer, för att sedan flytta vidare till New York City.

Idag ägnar sig Pifer åt såväl kommersiella uppdrag som olika foto- och videoprojekt. Oavsett om det handlar om ett eget projekt eller någon annans, tar hon sig alltid an uppgiften med samma attityd och stil.

”Kärnan i min mission är att inspirera andra”, säger Pifer. ”Jag vill inspirera andra kvinnor att höja sina röster, ha en åsikt och göra häftig konst.”

Se fler bilder av Brook Pifer på Getty Images

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Stay Ahead of the Tech Curve With These Image Search Tips http://stories.gettyimages.com/stay-ahead-of-the-tech-curve-with-these-image-search-tips/ Wed, 22 Feb 2017 22:46:18 +0000 http://stories.gettyimages.com/?p=24937

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Modern technology moves fast. Keeping your content current means tracking all the latest tech trends—as well as the visual and verbal language used to communicate them. Here we offer some fresh perspectives on five of today’s biggest tech concepts to help give your communications an image-reboot.

Mobile

Mobile used to mean phones. Now, it references a lifestyle that’s multi-device, interconnected and always-on. Any modern phenomenon from global events to a person’s pulse can be linked to mobile technology today, and your visuals should reflect this level of diversity and universality when talking about mobile, too.

Search Tips: If you’re discussing mobile generally, show the variety of ways it can be used in our day-to-day lives with search terms like “navigation” or “payment.” If your subject is narrower, search “mobile” with your specific subject like “medicine” or “banking.”

 

VR/AR

Virtual and Augmented Reality have a bigger future than just Pokemon Go. Tech-savvy businesses can demonstrate their knowledge by helping viewers envision a world fully enhanced by VR. The possibilities within education, travel, and medicine are boundless.

Search Tips:  “VR Headset” images communicate the point immediately. Alternately, try “VR” with other application-oriented words like “rehabilitation” and “travel.”

Social Media & Messaging

Even more quickly than VR and AR, it’s Social Media and Messaging Services that dominate technology today. Users spend an average of 23 hours weekly texting, emailing and using social media so visuals that depict connecting through tech will be immediately relatable for your audience.

Search Tip: “Social media” and “Texting” or “SMS” searches return thousands of results on their own. Add more specific qualifiers for the context or emotion you’re looking to portray like  “train,” “business,” “laugh” or “surprise,” and you’re on your way.

Innovation

Creative new product development drives technology, and while it still starts with “light bulb moments,” that imagery is played-out. Instead, explore areas of innovation in various genres and industries to create a more authentic sense of the forward motion of progressive tech—and the human outcomes of it.

Search Tip: “Innovation technology” will give you a broad spectrum to work with. But pair “technology” with more specialized subjects like “medicine” or “sports” to drill down.

Internet of Things (IoT)

The world of wearables and smart homes is here, and forward-thinking organizations will include depictions of such connected devices to show they understand this emerging tech segment. Think fitness tech, home security, and remote control pet-feeding.

Search Tip: “Smart” is a great place to start. Add discrete categories like “car,” “exercise,” “home” or “cities” to get more specific. “Network” and “web” images portray IoT’s embedded functionality well too.

Discover more stunning imagery of today’s cutting edge technology at Getty Images and iStock by Getty Images

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Social Video: The content powerhouse that will help your business http://stories.gettyimages.com/social-video-the-content-powerhouse-that-will-help-your-business/ Tue, 25 Oct 2016 20:28:15 +0000 http://stories.gettyimages.com/?p=23516

Standing out on social media posts can be a challenge for any business, big or small.  Using striking imagery is a great start, but video also can be extremely effective. For example, technology company Buffer studied over 16 million posts and 100,000 brands on social media and found that on Facebook, video gets three times […]

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Standing out on social media posts can be a challenge for any business, big or small.  Using striking imagery is a great start, but video also can be extremely effective.

For example, technology company Buffer studied over 16 million posts and 100,000 brands on social media and found that on Facebook, video gets three times as much engagement than any other kind of content. That could be why companies such as Animoto, a platform that makes it easy for people to create video from images and clips, is becoming increasingly popular among businesses.

“Consumers are spending their time on social media so it’s more important than ever for brands to have a presence there,” Cyndi Knapic, Head of Animoto for Business, said. “Brands and businesses should also be thoughtful about delivering the type of content consumers prefer, which is increasingly video.”

Group of people with smart phones

Making the best use of this medium can be simple – and does not require a degree in film. Read on to find out some of Knapic’s best tips for creating impactful social videos.

1. Tell a story

One of the reasons why video is so effective is because humans historically prefer storytelling when sharing information. With video, you have so much more freedom in telling a visual story opposed to using a single photo. Don’t be afraid to add sound or visual copy — it will give you a lot more to work with.

 2. Be part of the conversation

Timing is critical for social media. We often see great campaigns come about because their creators were able to respond quickly to something that was trending and contributed to the conversation in a timely manner. Stock imagery and video (like those from Animoto partner iStock by Getty Images) can be your secret time-saving weapon in creating your video, so you can focus your efforts on telling that great story quickly rather than trying to take a bunch of photos or videos yourself.

3. Use text

One of our top tips is to make sure you use copy in your videos. It’s the best way to grab people’s attention when they scroll through their feeds, and can be effective even when your audience has the sound muted.

4. Share natively

We often see people using the same url for a video across all their various social channels, and while that may seem efficient, it’s actually not the best approach. Since native content – content hosted within the platform you’re on — is always prioritized and optimized, you want to make sure that you’re uploading videos natively to all your different platforms, whether it’s YouTube, Facebook or Twitter. Videos that are uploaded natively perform better than any other kind of content.

 

Explore video footage to create your own engaging videos at Getty Images and iStock by Getty Images 

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Photographer Spotlight: Empowering Women One Photo At A Time http://stories.gettyimages.com/photographer-spotlight-empowering-women-one-photo-at-a-time/ Fri, 24 Feb 2017 18:15:18 +0000 http://stories.gettyimages.com/?p=24986

Cierra Cegielski and Holly Hanson aren’t your typical biker chics. Instead of tattoos, and motorcycle dive bars, they prefer trendy leather jackets and camping under the stars. The two friends behind the popular Instagram account @LadyTramps document their adventures as they explore the open road on their motorcycles. Fascinated by these young women, photographer Brook […]

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Cierra Cegielski and Holly Hanson aren’t your typical biker chics. Instead of tattoos, and motorcycle dive bars, they prefer trendy leather jackets and camping under the stars. The two friends behind the popular Instagram account @LadyTramps document their adventures as they explore the open road on their motorcycles.

Fascinated by these young women, photographer Brook Pifer wanted to celebrate this lesser-known facet of female motorcycle culture. In 2015 she won Getty Images inaugural Repicture Grant, which allowed her to follow Cegielski and Hanson as they rode through Malibu and Joshua Tree, capturing their strength and free-spirited nature.

“You might think of girls on motorcycles as tattooed badasses but these were beautiful, girl-next door types,” Pifer said. “They’re so relatable in a really inspiring way that I thought could appeal to a lot of young girls.”

This series, which she entitled, “She Rides,” is just one of the many examples of strong, empowered women that Pifer captures through her photography.

“Growing up in the photo industry as a woman, I’ve seen and I’ve had experiences with men that are misogynistic. I’ve always wanted to push forward an agenda of equality and have made that a major theme to all my work,” she said. “I want to shoot women in a really strong way.”

Pifer, who’s based between New York City and L.A., creates photo narratives that celebrate independence and freedom largely from a female perspective. She prides herself on making images that are raw and organic that showcase her unique, fun-loving approach to life.

“I don’t want my photos to feel posed or contrived, I want them to feel authentic,” Pifer said. “When I go into a project, I shoot from the heart. You don’t get those really serendipitous moments any other way.”

Growing up outside Pittsburgh, Pifer’s parents bought her a Kodak 110 in second grade and she took to photography right away, snapping photos of her classmates in the hallways.

“My parents supported me to a point but they weren’t necessarily encouraging,” she said. “They wanted me to be a veterinarian or a nurse, but I was very strong-willed even as a little kid, so I think they gave into what I wanted.”

She fell in love with portraiture in high school, and in college, at the Art Institute of Pittsburgh, she discovered the power of photojournalism. After graduation, Pifer moved to Orlando, where she began working as an assistant to photographers and eventually relocated to New York City.

Today, Pifer juggles commercial work alongside various photo and video projects. Whether she’s working for herself or for someone else, she approaches the task at hand with the same attitude and style.

“The core of my mission is to inspire others,”Pifer said. “I want to inspire other women to have a strong voice, have an opinion and make cool art.”

Explore more of photographer Brook Pifer’s empowering imagery at Getty Images

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Mentorship Propels Emerging Talent: An Interview with Gemma Fletcher http://stories.gettyimages.com/mentorship-propels-emerging-talent-an-interview-with-gemma-fletcher/ Mon, 27 Feb 2017 21:48:30 +0000 http://stories.gettyimages.com/?p=24978

Let’s face it: It can be very difficult to start a career in the creative industry. Competition is fiercer than ever and it can be overwhelming to know where to begin whether you’re a new graduate or someone who is just starting to flex their chops in photography. Receiving guidance when you’re starting out is […]

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Let’s face it: It can be very difficult to start a career in the creative industry. Competition is fiercer than ever and it can be overwhelming to know where to begin whether you’re a new graduate or someone who is just starting to flex their chops in photography.

Receiving guidance when you’re starting out is incredibly beneficial. As part of the D&AD Next Photographer Award 2017, shortlisted photographers are matched with someone in the industry to provide mentorship.

“Mentors can provide photographers with industry advice, critical feedback on their portfolio and personal insight as to how to break into the business. They play a crucial role in the development of emerging talent.” Gemma Fletcher, Senior Art Director at Getty Images said. “I believe it’s important for those who have more experience to share their knowledge with the next generation. This is why we made mentoring a significant part of the D&AD Next Photographer Award.”

Juno Calypso, Next Photographer 2016, The Honeymoon Suite

Fletcher has spent her career supporting talent in her role as Senior Art Director at Getty Images. As part of her job, she recruits and works with photographers to help them reach their goals, both within and beyond the walls of Getty Images. Getty Images has a long legacy of fostering talent and championing photographers through creative direction, support and a global platform to share and sell their work, which allows photographers to reach new audiences around the globe.

“Our ethos is to move the world with images and emerging talent plays a huge role in bringing new ideas and perspectives into visual culture. It’s important for us as a business to collaborate with dynamic new talent who are reshaping the industry and pushing the medium forward,” Fletcher said. “Photography can be a solitary profession, and in my experience, photographers really value input and insight from industry experts.”

Mireya Gartland, Next Photographer 2016, Vulnerability

Mentorship plays a vital role in this award, but is something that is incredibly valuable for any photographer.

“There are so many benefits to having a mentor,” she said. “Having a source of support and guidance can really help photographers stay on track, focus on their aesthetic and mute the distractions of an increasingly competitive industry.”

Fletcher has been a mentor for the D&AD Next Photographer Award shortlisted photographers since the launch of the award in 2015 and has seen firsthand impact mentoring can have.

“The D&AD Next Photographer Award helps to surface new talent and support them through their journey as young creatives,” she said. “Previous shortlisted talent have gone on to produce incredible award winning work which has been championed by the art world as well as the commercial world.”

The D&AD Next Photographer Award, at the end of the day, is about the future of photography, in which emerging talent plays a critical role.

“We need a constant injection of fresh ideas and energy to push the industry forward, reshape the boundaries of photography and keep things exciting,” Fletcher said.

 

Want to be a future D&AD Next Photographer Award Pencil-winner? There’s no age limit to enter, and you can submit any type of photography, both commercial and personal. Find out more at D&AD –extended deadline for entry is March 10, 2017.

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Bring the Glamour, Grit and Glory of 2017’s Oscar-Nominated Films to Your Own Content http://stories.gettyimages.com/bring-the-glamour-grit-and-glory-of-2017s-oscar-nominated-films-to-your-own-content/ Fri, 03 Feb 2017 18:18:09 +0000 http://stories.gettyimages.com/?p=24529

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Films can have a major impact on our culture, influencing areas like fashion, music, and even politics.

To connect with customers, big brands often emulate the visual aesthetic of Hollywood’s top films. Small businesses can do this too, even without a blockbuster budget.

Using the Oscar’s Best Picture nominations as inspiration, here’s how to create your own visual masterpiece.

La La Land

What it’s about: In this modern ode to classic musicals, we follow the ups and downs of Mia and Sebastian, two dreamers who are trying to make it in showbiz.

Get the look: Recreate this love note to Los Angeles with romantic, dreamy pictures of the city skyline. Images of dancers and starry skies give a nod to the mesmerizing dance sequences throughout the film, while pictures of jazz musicians and actresses represent Mia and Sebastian’s aspirations.

Hidden Figures

What it’s about: Three brilliant African American women fight racism and sexism while playing a vital role in NASA’s efforts to send a man to space.

Get the look: Photos that depict intelligent, educated women and images of space shuttles show the impact these brilliant women had on NASA.

Arrival

What it’s about: After spaceships land on Earth, linguistics professor Louise Banks is brought in to learn how to communicate with the aliens.

Get the look: To convey the dark, mysterious tone of this extraterrestrial thriller, look for imagery of military convoys, people in hazmat suits, and of course, aliens.

Fences

What it’s about: In this film, based in 1957 Pittsburgh, sanitation worker Troy Maxson once dreamed of becoming a professional baseball player, but was too old when the major leagues began accepting African American players. He takes out his frustrations on his son, an aspiring football player, and threatens to tear his family apart.

Get the look: To further explore this complex, family relationship, look for imagery of fathers, sons and spouses having emotional conversations as well as pictures of young, determined athletes.

Manchester by the Sea

What it’s about: When Lee Chandler’s brother dies, he returns to his hometown to care for his nephew. He struggles as he tries to manage his own grief, while learning how to raise a teenager.

Get the look: Recreate the setting of this sleepy New England town with snowy streets, fishing boats and marinas.

Hacksaw Ridge

What it’s about: Pacifist Desmond Doss enlists in the army in World War II, but refuses to use a weapon. After being approved to serve as an unarmed medic, he saves countless lives during the Battle of Okinawa.

Get the look: Use 1940’s-era photos of soldiers in the battle field to depict the bravery and courage of this war hero.

Hell or High Water

What it’s about: Brothers Toby and Tanner rob a string of banks in West Texas in order to get enough money to prevent their family ranch from foreclosing.

Get the look: Look for images of  bank robbers, sheriffs and Texas landscapes to recreate that Lonestar flair.

Lion

What it’s about: Five-year old Saroo is adopted by a loving Australian couple after being separated by his family in India. As he grows older, he becomes determined to locate his birth family.

Get the look: Recreate Saroo’s journey from his youth in India to his adulthood search with imagery of trains, Indian cityscapes and the bond between brothers.

Moonlight

What it’s about:  Moonlight tells the story of a young African American man growing up in Miami as he struggles with poverty and explores his sexuality. With the help of his drug-addicted mother, a surrogate father and his best friend, he discovers who he is.

Get the look: Images with bright, neon lighting reflect the aesthetic of this visual spectacle. Also look for images of young boys at school or bonding with a father figure to represent pivotal moments in the main character’s youth.

Discover more imagery inspired by this year’s best films at iStock by Getty Images

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D&AD Next Photographer Award 2017 Judges Reveal the Keys to an Award-Winning Entry http://stories.gettyimages.com/dad-next-photographer-award-2017-judges-reveal-the-keys-to-an-award-winning-entry/ Wed, 08 Feb 2017 19:52:42 +0000 http://stories.gettyimages.com/?p=24739

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Are you one of the world’s best rising photographers? With the deadline for the D&AD Next Photographer Award 2017 quickly approaching, we asked a few of this year’s judges to weigh in on what, in their eyes, makes someone stand out as the industry’s next rising star.

Andy Saunders, Vice President of Creative at Getty Images; Katy Niker, owner and director at Burnham Niker photography agents; Martin Usborne, east London-based photographer and co-founder of Hoxton Mini Press, publisher and writer and Emma Bowkett, Director of Photography at the Financial Times, opened up on the challenges and importance of being original, what makes a great entry and what they’d do if they swapped places with this year’s applicants.

Finding Originality

Total originality in itself may seem daunting if not nearly impossible in today’s photography world, but Katy Niker had some advice for how to pull out a unique point of view.

“The key to originality in any medium is the artist’s own mind.” she said, “They can also pull from age, or the experiences they’ve had in their life.”

Niker is a strong believer that a portfolio, regardless of the age or experience of the photographer, will evolve as the person does. To help her photographers who are having a difficult time understanding or communicating their own perspective, she challenges them by asking the following:

“Imagine you had no way of visually showing someone any of your work, and they ask you to describe what you’re about, not your genre, but what is the essence of what you’re trying to achieve?”

 

Laura Thompson: Senseless
Laura Thompson: Senseless

“The world is so saturated in pictures,” added Martin Usborne, “much of them technically perfect, that what counts is uniqueness.  To do this I think photographers have to be honest with themselves and willing to expose something raw about themselves.  It’s fairly easy to see when something is authentic.”

Andy Saunders elaborated on this, explaining that he’s looking for someone who is able to see the world from a very individual perspective, and also has the ability to communicate this point of view effectively through their work.

“It’s a combination of originality and power,” he said. “Great ideas are rarely easy to photograph, so it’s someone who can bring that vision to life through the skill and artfulness of their imagery that becomes successful.”

A Consistent Narrative

Strong, style-centered storytelling emerged as another theme for our judges. Niker described portfolios as book-like.

“Good portfolios tell the story of how the photographer wants to be understood, creatively,” she said.

In addition to a solid narrative, Emma Bowkett emphasized the importance of a sense of freshness in a portfolio, as well as a prominent visual language. The necessity of a strong, clear concept and language uncovers the value of what the judges described as consistency across a submission.

Juliana Kasumu: Irun Kiko
Juliana Kasumu: Irun Kiko
Juliana Kasumu: Irun Kiko

“Consistency and creative quality of the imagery across a submission is all important,” Saunders said. “All of the images submitted should play a part in supporting the narrative or helping create the idea.”

In other words, the most frustrating thing a judge can encounter in a situation like evaluating entries for the D&AD Next Photographer Award 2017 is an obvious talent whose images don’t come together well as a cohesive series or work well as a unit, as this is a crucial part of the decision they will later have to make.

Takeaways

Be confident in yourself and what it is you’re trying to communicate with your work; it’s an easy and (nearly) fail-proof way to grab the attention of the panel. A clear concept and a fresh approach to an ultimately coherent group of images are what will impress your judges.

Solmaz Daryani: The Eyes of Earth

“The photographers that most impress me,” Niker said, “are those that are able to bring their own individual perspective on an object, situation or person, and combine that with a strong personal style.”

Want to be a future D&AD Next Photographer Award Pencil-winner? There’s no age limit to enter, and you can submit any type of photography, both commercial and personal. Find out more at D&AD – deadline for entry is February 22, 2017.

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Photographer Spotlight: A photographer’s journey from shooting explosives to red carpets http://stories.gettyimages.com/photographer-of-the-month-neilson-barnard/ Thu, 26 Jan 2017 22:54:15 +0000 http://stories.gettyimages.com/?p=24508

Most photographers don’t receive their training by shooting explosives for the Royal Air Force, but Neilson Barnard is not your average photographer. Growing up in Stow Maries, Essex, a tiny village on the east coast of England, Barnard left home at 16 to join the RAF. For the next 13 ½ years, he traveled throughout […]

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Most photographers don’t receive their training by shooting explosives for the Royal Air Force, but Neilson Barnard is not your average photographer.

Growing up in Stow Maries, Essex, a tiny village on the east coast of England, Barnard left home at 16 to join the RAF. For the next 13 ½ years, he traveled throughout the Middle East, Europe and Africa with the Explosive Ordinance Disposal team and photographed, as he put it, “anything that goes bang” to help the RAF figure out how to safely remove it. The photos, he said, were made for strictly utilitarian purposes, and there was no room for creativity.

Now, Barnard shoots quite a different subject matter. As Getty Image’s chief entertainment photographer for North America, he spends his days hopping from red carpet premieres to award shows to product endorsements with A-list celebrities.

“What I do now is a far, far cry from what I used to do,” he said. “Every day is completely different. One day I’m in Dubai, another day I’m shooting Sundance. I really enjoy it.”

When Barnard left the RAF, he didn’t envision that his life would be spent shooting Hollywood’s biggest stars. He moved to New York City, where he managed a restaurant in Hell’s Kitchen for a year and didn’t pick up a camera professionally until a friend invited him to photograph alongside him during a record launch party at The Limelight nightclub. Though he’d spent more than a decade taking photos, he felt completely unequipped.

“I had no clue about white balance or exposure. I had absolutely no idea what I was doing with a flash gun,” he said. “The photos show that. It was amazing that I actually got anything.”

The experience, however, was transformative and Barnard became determined to pursue photography as a career. He moved to L.A. with his wife soon after and, with no portfolio to show, managed to sign with the photo agency Picture Perfect as a contributor.

“To this day, I’m still amazed that they hired me,” he said.

Barnard purchased a second-hand camera and every book on photography he could find and threw himself wholeheartedly into his new job. Every day, he showed up at movie premieres and parties and did his best “at the bottom of the totem pole,” as he puts it, among a scrum of other photographers capturing entertainment bigwigs on the red carpet.

“I was in the third row of photographers. I was craning over peoples’ heads to try to get a frame,” Barnard said. “If I made it to the second row, that was a good day.”

Eventually, Barnard rose through the ranks, becoming an expert at his craft and becoming represented by other agencies in L.A. Then, during a visit to New York City, he set his sights on working with Getty Images.

“It was during Fashion Week,” he said. “I snuck into the tent at Bryant Park and I managed to get an audience with a couple of the assigning editors. One thing led to another and they signed me as a contributor.”

Barnard has photographed many of the world’s most famous and powerful people, including President Barack Obama, who he met twice in 2016. But his all-time favorite assignment was photographing Kermit the Frog, Gonzo and other Muppets at FAO Schwartz in 2008.

“I have never laughed so hard whilst being at work,” he said.

Over the past four years as a staff photographer, Barnard has found that keeping up with changes in the industry requires constantly experimenting with new technology. At this year’s Golden Globe Awards, for instance, he and his Getty Images colleagues used a robotic camera to capture the stars as they got out of their limousines. No other photographer’s work could compare with their shots, since human photographers weren’t allowed there.

“I’m the biggest nerd on the planet and I’m proud to say that,” Barnard said. “I work really hard to stay ahead of the curve.”

He can’t imagine doing anything else.

“I’ve had a couple times where I’ve stood in the middle of a field at a music festival drenched, getting poured on, up to my eyeballs in mud, with all my cameras in plastic bags, saying ‘What am I doing again?’” he said. “But that only lasts for a short while. Then I realize I love my job.”

 

Explore more of Neilson Barnard’s best images at Getty Images

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The Story Now: BreakTheCeiling (Video) http://stories.gettyimages.com/watch-the-story-now-breaktheceiling/ Wed, 18 Jan 2017 16:23:51 +0000 http://stories.gettyimages.com/?p=24421

We all know the women who broke down gender barriers, fought against injustice and stood out in a male-dominated world. But there are so many more badass women whose names you might not know – whose victories shaped the lives of every woman today. As the Women’s March on Washington approaches, we celebrate these trailblazers. […]

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We all know the women who broke down gender barriers, fought against injustice and stood out in a male-dominated world.

But there are so many more badass women whose names you might not know – whose victories shaped the lives of every woman today.

As the Women’s March on Washington approaches, we celebrate these trailblazers. The ones who pushed for equality, refused to settle and inspired a new generation of activists who believe that women’s rights are in fact human rights.

See more inspiring women who #BreakTheCeiling 

 

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The historic meeting between two presidential adversaries http://stories.gettyimages.com/the-historic-meeting-between-two-presidential-adversaries/ Tue, 03 Jan 2017 21:55:47 +0000 http://stories.gettyimages.com/?p=24350

After the longest and most divisive election in US history, the world watched with great interest as President Obama and President-elect Trump met in the Oval Office to begin the transition of power. Getty Images’ chief news photographer Win McNamee was there to capture the event. Before stepping inside the Oval Office, McNamee, an award-winning […]

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After the longest and most divisive election in US history, the world watched with great interest as President Obama and President-elect Trump met in the Oval Office to begin the transition of power. Getty Images’ chief news photographer Win McNamee was there to capture the event.

Before stepping inside the Oval Office, McNamee, an award-winning photographer who has shot seven US Presidential elections, decided he wanted to show a wider frame of the room instead of focusing solely on the two Presidents.

 

“I thought it was important to show context since there was a great deal of national and international interest in showing these two men together for the first time. This meeting was a historically important moment and in a broader sense, there was a lot of significance in the room itself. On the walls of the Oval Office are paintings of George Washington and Abraham Lincoln and while I was shooting this moment, I wondered what these presidents would think about the state of today’s national politics,” he said.

“The buzz of the photographers and reporters, the paintings of two of the most important US Presidents on the walls, and the current President and President-elect sitting together—all of these elements combined really displayed the excitement and significance of this moment.”

Explore more images from the moments that defined 2016 at Getty Images’ 2016 in Focus digital experience.

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Picture Desk Editors Pick Their Favorite 2016 Images http://stories.gettyimages.com/picture-desk-editors-pick-their-favorite-2016-images/ Thu, 15 Dec 2016 18:11:42 +0000 http://stories.gettyimages.com/?p=24129

Getty Images picture desk editors have a nearly immediate front row look at events unfolding throughout the world, with the images captured by our photographers often reaching them in a matter of seconds. The sheer volume of photographs they see on a daily basis is astounding, with the best ones having a staying power that’s […]

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Getty Images picture desk editors have a nearly immediate front row look at events unfolding throughout the world, with the images captured by our photographers often reaching them in a matter of seconds. The sheer volume of photographs they see on a daily basis is astounding, with the best ones having a staying power that’s difficult to describe. Here are some of the images that left our global team of editors feeling amazed and inspired in 2016 – we hope they move you, too:

Jim Dyson
Picture Desk Manager, London

“This is one of those memorable images that stopped me in my tracks and really shows the horror and mayhem of the migrant struggle and the plight of children. Working with such challenging content day after day can desensitize you to some degree but this image in particular had a huge impact, especially since I became a father to twins in the summer. The startled expression of the baby is both adorable and heart-breaking.”

Ker Robertson
Senior Picture Desk Editor, London

“An image that caught my eye was this dramatic shot of Tina Weirather competing in the Women’s Super G at the World Cup Finals in St Moritz. When all the ingredients of action, scenery, weather and drama come together, winter sports images are some of the best in sports photography. In this case, the photographer, Matthias Hangst, positioned himself in a great spot and used his skill and his camera’s capabilities to capture this memorable moment.”

Andy Kiss
Senior Picture Desk Editor, New York

“Over the course of the campaign season, we saw so many images of Hillary Clinton and Donald Trump where the emotions were just pouring out of their faces. I love this image because its power comes from what they are all trying to hold back. In one instant, this frame perfectly encapsulates the stunning aftershock, bitter disappointment and resignation that overcame Hillary Clinton and her supporters when she lost the election.”

Ruby Wallau
Picture Desk Editor, Los Angeles

“My favorite moments as an editor happen when a photographer surprises me. This photo stood out to me not only because of its excellent composition, light and sense of moment, but because it demonstrates the personality behind the lens. Photographer Lintao Zhang took the time to find something unexpected while shooting. While the photo doesn’t focus on the fashion or the model, it uses silhouettes and filters to capture an elegant moment. I love it when our photographers not only take the conventional photos from an event, but also push themselves to be adventurous.”

Victoria Middleton
Senior Picture Desk Editor, London

“I was working the late shift when photographer Carl Court filed this photograph and I remember being struck by this image. The innocence of the boy who must be about 7 or 8 years old, playing on his bicycle, looking directly at the photographer and is juxtaposed to what seems to be a never-ending burning landscape. The image draws the viewer in and makes us question what the future holds for him and his family and all affected by ISIS. In a world where we are inundated with visuals, this image really made me stop and think.”

Jerry Fiandaca
Picture Desk Editor, New York

“2016 will likely be remembered for its divisive politics, horrific terrorism, and the passing of so many beloved celebrities. As an editor and seeing so many images of these terrible events day after day, it’s easy to forget about the good things. But if you ask me, the year’s saving grace was all the wonderful sporting moments it gave us. With Cleveland finally bringing home a championship, the Cubs winning their first World Series in 108 years, and, of course, the Rio Olympics. This image of Nikki Hamblin helping her injured competitor, Abbey D’Agostino, is everything the spirit of the Olympics should represent. It’s about the world coming together, putting our differences aside, and recognizing our common humanity.”

Hilary Markiewicz
Picture Desk Editor, New York

“This image of President Obama by Alex Wong brings a smile to my face every time I see it. Imitating his daughters taking selfies with their cell phones, you get to see a man who is as much a father as he is leader of the free world. As an editor, catching moments like this of the president’s charming demeanor and “dad joke” sense of humor is what I’ll miss most come January.”

Michael Bocchieri
Senior Picture Desk Editor, New York

“I’ve seen a lot of space landings but this image by Bill Ingalls of NASA is of special historic value. Ingalls shot the image from the bay of a Russian helicopter as it tracked the Souyuz spacecraft drifting in the clouds. Aboard the craft were the members of Expedition 46— Commander Scott Kelly of NASA and Russian cosmonauts Mikhail Kornienko and Sergey Volkov of Roscosmos. Kelly and Kornienko had just completed a record year-long mission at the International Space Station to collect data on the effect of long term weightlessness on the human body. This is a small part in the many steps needed to establish a human settlement on Mars. Next to Earth, Mars is the most habitable planet in our solar system and it is vitally important in the advancement of the human race to expand our reach outside of our own terra firma.”

Chelsea Guglielmino
Senior Picture Desk Editor, Los Angeles

“As an entertainment photo editor, this picture perfectly encapsulates 2016 to me. It makes me think about cyberculture, voyeurism, and the blurred lines of original artwork. Scott Marsh’s mural was based on a meme by Jen Lewis that was created from an image shot by Getty Images photographer Jason Merritt. Brendon Thorne’s image brings the ownership of the image back to a Getty Images photographer. Just when it seems to have come full circle, I think about the hands in the frame. The person taking the picture will probably upload it to Instagram – and it all begins again!”

Krystal Grow
Picture Desk Editor, New York

“As editors on the news desk, we have both the pleasure and burden of being among the first people to see photos from major breaking news events, both tragic and triumphant. This image was taken the day after the Pulse nightclub shooting in Orlando, as people across the country gathered to mourn the 49 killed and 53 wounded in the worst mass shooting in American history. After all the images of sadness, chaos, loss and despair that came through the desk in the hours following the shooting, David McNew’s image of defiance, love, strength, and unity was a particularly poignant and powerful reminder of photography’s ability to inform, enlighten, and communicate complicated ideas and emotions with grace and beauty.”

Sarah Morris
Senior Picture Desk Editor, Los Angeles

“Images from fashion week are easily the most enjoyable to edit as the lighting, staging, makeup and styling all inspire photographers to get really creative in their shooting. This image from backstage at the Antonio Marras show during Milan Fashion Week is beautifully captured. The deep tones of the background and the model’s lips contrast beautifully with her pale skin. The subtle use of filters to create a soft focus effect on the edges of the frame seamlessly leads the viewer’s attention into the model’s piercing expression. The image is all the more remarkable when you consider it was shot in the notoriously hectic backstage environment at a fashion show instead of in a tightly controlled studio space. All these elements combined to create an almost painterly quality that makes the image really unique from other backstage photos.”

Matt Blyth
Senior Picture Desk Editor, Sydney

“I was lucky enough to edit this image after Cameron Spencer took it at this year’s Australian Open. My first reaction was ‘Oh wow, that’s mega!’ In all my years of editing tennis, I’ve never come across an image like this. It was shot close to full-frame, clean and most importantly the action is perfect. When have you ever seen a tennis player playing a shot when being perfectly horizontal!”

John Keeble
Senior Picture Desk Editor, London

“We see great images every day, images that make you go ‘wow!’ With this image, it made me stop due to the sadness of the situation. When I looked closer at the image, I noticed the way the two boys held onto the chocolate bars and sweets they had been given in an attempt to comfort them. I remember thinking back to when my son was a similar age and how I just wanted to protect him. I also remember comforting him with a chocolate bar, which he held onto just like the boys in the image. To me, this shows the power of an image; it made me stop, it made me feel sadness, it made me think about these boys’ lives and the situation they are in. It even made me think back and feel thankful.”

Larry Cutchall
Senior Picture Desk Editor, New York

“This image made me sit up and take notice the day it came in to the desk. I stared at the image by contributor Alexander Koerner for a long while. The fact that the distressed runner, who had been leading the field, ultimately finished second and was being helped across by his brother who finished third, cemented the image for me as containing the essential elements of a great photo – drama, newsworthiness and composition.”

Sean Conway
Senior Picture Desk Editor, London

“Picking one image from all the stunning imagery we see each day is a massive task.
Nothing comes close though to the journey that these migrants have taken in this picture from our image partner Anadolu. In one picture, it sums up how dangerous this journey can be for a ‘better life’.”

Elise Shively
Picture Desk Editor, Los Angeles

“I love this shot of Bill Murray and the emotion that was captured. It’s the perfect example of ‘The Decisive Moment’.”

Simone Brown
Senior Picture Desk Editor, London

“I first saw Stuart C. Wilson’s image on the front page of ‘The Guardian’ when I was on my way to work. It actually made me stop and look because the image is so graphic and striking; it really draws you in. This image also highlights the ‘alternative view’ technique of approaching an assignment from a different angle.”

Juan Ramos
Picture Desk Editor, New York

“This image, shot by David McNew in Los Angeles, captures an uneasy moment between the police and anti-Trump protesters. Along with a copious series of images from that day, this image evoked that gossamer of despair that puts a strain on a decade of editorial objectivity. It was a moment on a historical precipice, when political, social and cultural discourse becomes angry clashes and your home will never be the same.”

Julia Liebscher
Senior Picture Desk Editor, London

“I was editing the set of photographer Lintao Zhang at the Mercedes-Benz China Fashion Week Spring/Summer 2017, and out of the thousands of images I was looking at, this picture sprang to my eyes as it is beautifully captured. The black and white contrast along with the clean lines and the transparency of the veil make a great combination. The involvement of the audience gives an almost devotional impression of the whole moment.”

Rachael Jackson
Senior Picture Desk Editor, Los Angeles

“I can’t imagine what growing up in the public eye would be like and I’ve never been to the Caribbean. I really like this image because it gives a sense of place and time. These folks are on vacation in a beautiful, tropical location but time has stopped for them as Prince Harry walks by. All eyes are on him while he goes about his business in his own world.”

Afton Almaraz
Senior Picture Desk Editor, New York

“It’s hard to forget the moment when Donald Trump walked on stage at the RNC with lots of pomp and circumstance to introduce his wife, Melania Trump. Staff photographer Alex Wong was in a perfect position to capture his unconventional entrance. It was unknown if Trump was going to make an early appearance, and if so, how? While editing on-site, I remember hearing in the media room Queen’s ‘We Are the Champions’ starting to play, and within seconds, Alex Wong’s capture of Trump’s epic WWE-style entrance came through to the team. It’s an instantly unforgettable photograph that captures more than Trump’s dramatic entrance amid a haze of backlit fog – it speaks volumes about his showmanship and grandiose personality.”

Rebekah Downes
Senior Picture Desk Editor, London

“The morning of June 24, 2016 was a surreal one, which left most of us Londoners in a daze. As the result of the EU referendum became clear, reactions from across the country chimed out across the media, from feelings of pure joy to dread. I worked on many pictures that busy morning, but none captured the shock result quite as well as Rob Stothard’s image of Remain voters reacting to the news. The unmistakable expressions of disbelief and disappointment is captured in a beautifully candid way, perfectly illustrating the feelings of 48.1% of the population. As soon as I saw this image I sprang into action, sharing it with the world on Twitter via @GettyImagesNews alongside Jack Taylor’s image of Leave EU campaigners celebrating, a powerful contrast.”

Brandon Choe
Picture Desk Editor, Los Angeles

“Heidi Klum’s doppelganger costume humorously commented on the narcissism of being a model. Especially relevant in today’s Instagram culture, Klum took self-obsession to the next level by duplicating herself with five models. Her expression is a red carpet standard but the others were eerily different. Though each one is a model, the uncanny valley between them and Klum was impossible to ignore. That off-kilter quality made this photo brilliantly interesting and unconventional. If Halloween was a day to confuse the spirits then she would easily have fooled them all.”

Maribel de la Torre
Senior Picture Desk Editor, New York

“There were many images this year that I held dear but this photo by Mario Tama from his first set of photos covering the Zika virus in Brazil really stood out to me. It was the first time I was getting a closer look at this epidemic. This quiet moment between a mother and son exemplifies to me the care Tama took in showing this devastating story to the world.”

Amy Zielinski
Senior Picture Desk Editor, London

“In March, Brussels’ Zaventem airport was rocked by a suicide bomb. It’s rare that a photographer gets to an attack site so quickly to document victims before authorities secure off the area. In this case though, Georgian journalist Ketevan Kardava was travelling when the attack took place and photographed the scene. The woman on the right, a flight attendant, could be any one of us passing through an airport or train station innocently going about our daily business. We can relate to her exhaustion, shock and confusion. She’s staring right at us and it’s hard to turn away from her and the dishevelment of her clothes as result of the suicide bomber. The woman on the left speaks on the phone, probably calling for help or reassuring loved ones until you notice her hand is soaked in blood. In this image you aren’t seeing a life and death moment of a victim barely hanging on or dead, instead you identify with both woman dealing with their situation. It’s a horrific image that reflects that moment of chaos of being a survivor of a terror plot.”

Explore more images from the moments that defined 2016 at Getty Images’ 2016 in Focus digital experience.

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Getty Images Creative Team Picks Their Favorite Images from 2016 http://stories.gettyimages.com/getty-images-creative-team-picks-their-favorite-images-from-2016/ Wed, 21 Dec 2016 16:04:38 +0000 http://stories.gettyimages.com/?p=24242

Getty Images’ creative team of art directors, editors and visual anthropologists are constantly looking forward to determine the trends and imagery that will be relevant in the future. Although they are focused on what’s ahead, we’ve asked them to take a rare step back and share the images from 2016 that they found moving, beautiful, […]

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Getty Images’ creative team of art directors, editors and visual anthropologists are constantly looking forward to determine the trends and imagery that will be relevant in the future. Although they are focused on what’s ahead, we’ve asked them to take a rare step back and share the images from 2016 that they found moving, beautiful, inspiring and thought-provoking.

Lauren Catten
Senior Art Director, London

“As an art director, it’s a difficult process to develop a creative relationship with someone where you are able to successfully transfer an idea from your head into theirs. As a result it is not a frequent occurrence but this shoot was one of those rare times. Photograher Klaus Vedfelt and I have worked together for a couple of years and we spoke about this project for about a year before it came to fruition. The results were even better than I could have imagined and it is one of few shoots I feel truly proud of. This particular image stands out for its ethereal beauty juxtaposed with the cool stares of strength. The twins’ composure is uncanny for such a young age. You can feel the intensity of their determination. Combined with the incredible treatment and composition, it hits all the right notes of encouraging you too look deeper; it stays with you long after seeing it.”

Emilie McKittrick
Senior Content Editor, New York

“I love how this image so perfectly captures the boy’s expression of trepidation. Shot at his level, rather than looking down as an adult might at a child, lends the moment a certain intimacy. There is a palpable frustration as well as humor in this scene.”

Amy Lehfeldt
Senior Art Director, New York

“This is one of my favorite images of the year. There is so much going on in the image, adding layer after layer to the story. It’s not only a powerful story of small town life but the composition and light pull you in and move you around the image as if you are standing right there.”

Claudia Marks
Senior Art Director, New York

“This is one of my favorite images from this year – it speaks to a couple of things I feel passionately about that I hope will also be on people’s minds next year: color, both as the subject and as the idea of diversity.”

Bill Bon
Senior Art Director, Seattle

“What I like about this image is the sense of scale of this amazing moment and how it’s captured from such a unique perspective. The scale of the fire is incredible and all the people viewing it just happen to be in the right position to form a perfect composition.”

Guy Merrill
Senior Art Director, London

“I love this portrait – all the elements come together so well. She’s such a fantastic model and it’s brilliant how she maintains such a powerful gaze whilst posing against a pale pink backdrop.”

Andrew Delaney
Director of Creative Content, New York

“This is a simple, yet effective—and oh so beautiful—kaleidoscopic view of New York. It’s part of a visually stimulating series that tickles the senses from a surreal perspective.”

Beth Wachtel-Lipke
Creative Content Manager, New York

“I love this image because it is deceptively simple but says so much about comfort, adaptability, relaxation, and safety; it also works as a ready-made meme with a bit of naivety and unfiltered humor. The color palette and patterns of the tablecloth and the cat’s swirling tabby fur are also quite soothing. I immediately smiled when I saw this image and I know from the photographer that “Bear” here saw the new cast iron skillet sitting on the kitchen table and promptly curled up to take a long nap. She didn’t adjust him or alter the scene in any way and like most cats, he acts like he owns the whole house.”

Lindsay Morris
Senior Manager, Creative Planning, New York

“The calmness of this image really stood out to me. It’s been a tough year, and I think everyone could use a little Zen.”

Beth La Frenier
Senior Content Editor, Seattle

“I love the unique perspective of this image. We tend to see the same point of view in images where a model is taking a photo. Looking up in this image removes the sense of place and gives the feeling that this could be any one of us, anywhere in the world. This perspective gives the viewer the freedom to create the environment and subject of the ‘photo within the photo’ in their imagination.”

See the trends that will define the year ahead in Getty Images’ 2017 Creative In Focus

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How a filmmaker used imagery to tell ‘The Lawrence Phillips Story’ http://stories.gettyimages.com/how-a-filmmaker-used-imagery-to-tell-the-lawrence-phillips-story/ Thu, 15 Dec 2016 20:18:23 +0000 http://stories.gettyimages.com/?p=24177

Lawrence Phillips had the potential to be one of football’s greatest players. The running back led his team at the University of Nebraska to two championships, was a front-runner for the Heisman trophy and played in the NFL for several years. But instead of a thriving career, Phillips’ continual violent assaults on women landed him […]

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Lawrence Phillips had the potential to be one of football’s greatest players. The running back led his team at the University of Nebraska to two championships, was a front-runner for the Heisman trophy and played in the NFL for several years. But instead of a thriving career, Phillips’ continual violent assaults on women landed him in prison, where he was found dead in his cell in January 2016. In the new Showtime documentary, “Running For His Life: The Lawrence Phillips Story,” producer and former president of HBO Sports Ross Greenburg set out to examine the life of the troubled football player and explore why these instances of domestic violence are all too common among professional athletes.

“I thought it was important to do this documentary to show that these are not just headlines and to better understand why these incidents happen where professional athletes throw their lives away. They’re not just a haphazard incident,” Greenburg said. “We were just looking for some answers and when you do that, you look for the imagery that’s going to help you best tell your story.”

Greenburg partnered with Getty Images to find the right images to complement the video footage of the documentary.

“We start out the process by shooting original film of all the relevant places we reference throughout the documentary, like his high school, his foster homes, and the institution where he ended up, but photography becomes an essential factor when you have a historic story you’re trying to tell,” he said. “You have to mine through the hundreds of pictures to find the photographs that will add a little texture to the story. In the right setting with the right music and the right narration these images become very powerful moments in the documentary. The most important thing when looking for imagery is to work with the deepest archive, with the biggest selection of the best photos and Getty’s done a great job of that.”

Through imagery, Greenburg and his team were able to add depth to the film and further enhance the story they were trying to tell.

“This Lawrence Philips film is a dark, eerie story; it’s very powerful and it stirs up a lot of emotion because there’s a deep sadness to it. You look for the photos and imagery that will best represent and communicate that to the audience,” Greenburg said. “Powerful photos have the ability to button up a documentary and help fill in the loose ends. They can really punctuate certain moments and emphasize your story.”

While video is the predominant medium used for documentaries, still images provide a creative liberty to tell a story in a way that video simply can’t.

“There are those magic photographs that give you more of a sense of drama. When you inch in and zoom in on the person’s face and play off the music, it can be very powerful,” he said. “Lots of documentarians always think of video first but if it’s the right image and you can do those little pushes, it can really feel like something special.

They say, a picture’s worth a thousand words, but a picture’s also worth a thousand pieces of video.”

“Running For His Life: The Lawrence Phillips Story” premieres on December 16th at 9PM/ET on Showtime. Discover more images of Lawrence Phillips at Getty Images.

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Watch The Story Now: #Holidaze http://stories.gettyimages.com/watch-the-story-now-holidaze/ Wed, 14 Dec 2016 21:49:53 +0000 http://stories.gettyimages.com/?p=24154

From International Cat Day to Hot Pastrami Sandwich Day, we seem to have a holiday for every occasion. While many of these #Holidaze may appear a bit silly, celebrations are not always about what you think. Take a look at the origin and meanings behind of some more widely celebrated holidays around the world.

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From International Cat Day to Hot Pastrami Sandwich Day, we seem to have a holiday for every occasion. While many of these #Holidaze may appear a bit silly, celebrations are not always about what you think. Take a look at the origin and meanings behind of some more widely celebrated holidays around the world.

Discover the images and clips from this video

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Reframing mental illness: Demi Lovato says we can break the stigma through imagery http://stories.gettyimages.com/reframing-mental-illness-demi-lovato-says-we-can-break-the-stigma-through-imagery/ Wed, 14 Dec 2016 21:17:25 +0000 http://stories.gettyimages.com/?p=24141

According to the National Alliance on Mental Illness, one in five American adults experience a mental health condition each year. Despite this fact, there is still such a strong stigma associated with mental illness, the result of which contributes to a lack of conversation, awareness and willingness for those suffering to seek help. Part of […]

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According to the National Alliance on Mental Illness, one in five American adults experience a mental health condition each year. Despite this fact, there is still such a strong stigma associated with mental illness, the result of which contributes to a lack of conversation, awareness and willingness for those suffering to seek help.

Part of the problem is the way mental illness is represented in the media.

“Too often, the images used to depict mental illness sensationalize or romanticize the experience,” said singer, songwriter and mental health advocate Demi Lovato. “While living with a mental health condition can be difficult at times, the current stock of photos do not reflect the true experience, even if some of them may represent how someone feels at one moment in time. These photos can be hurtful and further isolating.”

Images tend to paint a very negative picture of mental illness, often depicting a person in a dark room looking isolated, depressed and weak. While this may represent a fragment of someone’s experience with mental illness, it is not representative of the full range of emotions and experiences that are involved. Until mental illness is depicted in a realistic way, the stigma will continue to exist. To help combat this, Getty Images paired up with Lovato, Sunovion Pharmaceuticals Inc. and five leading mental health organizations to create the Be Vocal Collection, a library of imagery that encourages a realistic portrayal of mental health.

The collection documents 10 individuals living with mental health conditions from across the country and aims to exhibit a more authentic, responsible portrayal of mental health in America.

“The photos of these courageous people aim to show what living with bipolar disorder and other mental health conditions can look like when people speak up and get the help and support they need,” Lovato said. “I hope that by seeing others portrayed in a more realistic light through this collection, people will realize that living well is possible and they will be inspired to speak up for themselves or others to get the help and support they deserve. Sometimes there are good days, and sometimes there are bad days—but ultimately we are not defined by our diagnosis.”

As someone who has been very vocal about her own mental illness, this collection is very personal to Lovato. She hopes it can be a vehicle to create a new conversation.

“This visual project is an important part of who I am and represents the change I want to see in our society,” Lovato said. “Through Be Vocal, I hope more people feel empowered to speak up, not only for themselves, but for others, too, so that people can get the help and support they need and deserve. No one should suffer in silence. I hope The Be Vocal Collection inspires people to take action, and that the images are used widely to help reframe mental health in America.”

Learn more about The Be Vocal Collection and explore the images at Getty Images

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Apple Makes a Mess of Color With New MacBook Pro http://stories.gettyimages.com/apple-makes-a-mess-of-color-with-new-macbook-pro/ Mon, 19 Dec 2016 22:19:05 +0000 http://stories.gettyimages.com/?p=23946

Apple is no stranger to show-stopping ads, and their latest is no exception. The 30-second spot for the new MacBook Pro with Touch Bar opens with literal explosions of color – bursts of bright powder, alternately sped up and slowed down, erupting across the screens of their newest laptop models. The effect is immediately eye-catching […]

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Apple is no stranger to show-stopping ads, and their latest is no exception. The 30-second spot for the new MacBook Pro with Touch Bar opens with literal explosions of color – bursts of bright powder, alternately sped up and slowed down, erupting across the screens of their newest laptop models. The effect is immediately eye-catching in its excitement and unexpectedness – something fun, messy, and beautiful, gone askew.

It’s also an excellent example of a trend called “Messthetics,” that the global creative team at Getty Images predicted would affect our visual world in 2016.

This trend focuses on images which have an aesthetic that celebrates dirt, debris and disorder, and is born out of a desire to break away from the sanitation and predictability of everyday life.

An extended video focusing on design, performance, and features of the MacBook Pro takes the trend a step further. Interspersed with continued color bombs, viewers look on as Apple’s technology is dissected, layers of the machine pulling apart in midair to reveal the beautiful mess of the computer’s interior.

“This trend has a spirit of unpredictability and wonder, which can enable brands to create powerful campaigns and experiences,” Getty Senior Art Director Gemma Fletcher said. “It’s a counterintuitive approach with huge potential to stand out in a busy marketplace.”

 

Discover vibrant, messy images to create your own bit of chaos at Getty Images and iStock by Getty Images

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12 ways to strategically choose images, a digital marketer’s guide http://stories.gettyimages.com/12-ways-to-strategically-choose-images-a-digital-marketers-guide/ Tue, 06 Dec 2016 01:00:02 +0000 http://stories.gettyimages.com/?p=24004

Whether it’s a graphic for social media, an image for a website’s homepage or a photo to accompany a blog post, each image needs to effectively present your brand in its best light to get the most out of your marketing. But did you know that images can also significantly boost engagement and drive traffic […]

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Whether it’s a graphic for social media, an image for a website’s homepage or a photo to accompany a blog post, each image needs to effectively present your brand in its best light to get the most out of your marketing. But did you know that images can also significantly boost engagement and drive traffic across multiple channels if they’re optimized correctly?

“There are tons of stats and research out there about how the brain reads visuals” Chrisine White, Co-Marketing Manager at HubSpot, INC. said. “That’s really helpful in justifying the time spent to create visuals, but what really matters is seeing the conversion rates increase because of effective imagery in all of our marketing assets, and seeing how great visuals really do move the needle for our lead-gen team.”

Seaside dinner party

By understanding how imagery affects emotions and examining what audiences respond to, you can get the most out of the content you create.

That’s why iStock by Getty Images and HubSpot teamed up to provide the 12 rules for elevating your marketing with visual content: from ensuring your audience develops a positive opinion of your brand to increasing your website’s conversion rates by using the right images at the right time. Our latest ebook, 12 Rules for Using Marketing Imagery Effectively, provides rules from both brands on how to make strategic imagery choices.

Holi Festival in India

“Imagery is one of the main ways we communicate,” iStock by Getty Images’ Director of Creative Planning Rebecca Swift said. “Great images that are emotionally compelling and tell a story have tremendous impact in terms of hooking people in and driving desired behaviors. Smart image choices ultimately combine the analytical and emotional side of your business. We’re thrilled to merge our visual industry knowledge with HubSpot’s deep understanding of attracting the right audience and offer 12 valuable rules that any digital marketer can easily follow to get the most out of their content.”

adventure and freedom

 

Discover the 12 Rules for Using Marketing Imagery Effectively with our free download

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Year in Focus 2016: A look at the most awe-inspiring, heartbreaking, and shocking moments of the year http://stories.gettyimages.com/year-in-focus-2016-a-look-at-the-most-awe-inspiring-heartbreaking-and-shocking-moments-of-the-year/ Wed, 07 Dec 2016 16:49:42 +0000 http://stories.gettyimages.com/?p=23984

In 2016 we saw many things through our photographers’ eyes. There were images that filled our social media feeds and saddened us: rhinos with bloody holes where their horns should be and innocent people wounded or killed in unspeakable acts of terror. There were images that lifted us: that viral shot of Usain Bolt smiling […]

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In 2016 we saw many things through our photographers’ eyes. There were images that filled our social media feeds and saddened us: rhinos with bloody holes where their horns should be and innocent people wounded or killed in unspeakable acts of terror.

There were images that lifted us: that viral shot of Usain Bolt smiling at the Olympics, Julia Roberts barefoot on the red carpet in Cannes and that marvelous Oscars-moment hug between old friends Leonardo DiCaprio and Kate Winslet.

Some images shocked us. Our in-depth coverage of two important votes, Brexit in the UK and the US presidential election, gave the world a front-row seat to history, providing a visual narrative to two events that will no doubt shape geopolitics for years to come.

And, thankfully, some images reminded us of our shared humanity. Award-winning Getty Images photojournalist Mario Tama brilliantly captured one of these moments in his photo of Mangueira favela residents gathered to watch the Rio 2016 Games Opening Ceremony from their rooftops. Of that image, he wrote:

“In Rio the striking gaps between rich and poor are often clearly visible, with ‘favela’ communities located alongside wealthier neighborhoods. We felt it was important to register life outside of the stadium at the moment the fireworks were lit, given the economic and political situation in the country. I was invited to photograph the fireworks from the rooftop of a Mangueira resident’s home. The view was spectacular, but the warmth and hospitality of the people from Mangueira was much more memorable. I was welcomed with open arms and I won’t forget how kind and welcoming the folks of the community were.”

The power of imagery to educate and inspire, provoke conversation and change cannot be overstated. Images communicate a thousand words – just as you’ve heard the idiom a thousand times before. Fast forward and my feeling is that visuals will have an even more important role to play in closing the gap of intolerance and fear.

Our dedication to providing unrivalled depth, breadth and quality of content — from up-to-the minute coverage of breaking news events to deeper, thought-leadership feature material produced by our award-winning photographers — means we will continue to be the number one source for our customers’ editorial imagery needs.

At Getty Images we take great pride in helping the world see itself. On the pages of our Year in Focus 2016 book, we hope you will look at our best imagery from 2016 and let these pictures move you – just as they have moved us.

Explore our 2016 Year in Focus book and discover more of the most powerful images from 2016 at our Year in Focus 2016 online hub

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Capturing Triumph (and Friendship) During Leonardo DiCaprio’s Oscar Moment http://stories.gettyimages.com/capturing-triumph-and-friendship-during-leonardo-dicaprios-oscar-moment/ Fri, 11 Nov 2016 15:11:28 +0000 http://stories.gettyimages.com/?p=23694

The buzz surrounding Leonardo DiCaprio leading up to the 2016 Academy Awards was almost impossible to miss. Then it happened: After six nominations in his 20-plus years on screen, one of the most celebrated actors in Hollywood finally won an Oscar for Best Actor, for his role in “The Revenant.” Getty Images photographer Chris Polk […]

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The buzz surrounding Leonardo DiCaprio leading up to the 2016 Academy Awards was almost impossible to miss. Then it happened: After six nominations in his 20-plus years on screen, one of the most celebrated actors in Hollywood finally won an Oscar for Best Actor, for his role in “The Revenant.”

Getty Images photographer Chris Polk was backstage to witness DiCaprio’s big night unfold.

“It’s something you work for your whole career,” said Polk, who has been capturing the biggest names in entertainment for over a decade. “Being back there is a big responsibility — it’s such a big day and has a lot of weight on it.”

As “Titanic” co-star Kate Winslet looked on (and was caught shedding tears of joy for her friend) DiCaprio accepted his award.

“It was a big deal to him and you can see it in the imagery,” Polk said. “As the photographer, you get to share a moment with them that no one else could, and that’s special.”

Although the ceremony was Polk’s fourth, he said every year the event stands out not just for the glamour, celebrity and ceremony, but because of how genuinely happy and excited all the celebrities are — and how willing they are to have their photos taken.

When DiCaprio raised his award in front of the audience and millions of viewers around the world, Polk crouched on stage, out of sight from the television cameras, to get his shot. When DiCaprio finished his acceptance, Polk maneuvered so he could continue to photograph as the actor made his way offstage.

“When they come off stage, you’re the first person they’re going to see, even before their family and friends. Their reactions are so real,” Polk said. “It’s the closest thing to being inside what they’re thinking.”

To Polk, this moment when the gravity of winning sinks in is when incredible Oscar images happen.

“He’s such a professional,” Polk said of DiCaprio. “He was there 100 percent. To be part of his acknowledgement was a really great moment.”

At the end of the program, attendees and winners congregated on stage to congratulate one another. Kate Winslet, who captured the hearts of television viewers with her steadfast support of her friend, joined DiCaprio, allowing Polk was to capture images of the two engaged in a rare moment.

“He allowed us to participate in his win,” Polk said. “There are spectacular images of him embracing Kate. When else are you going to be able to shoot something like that other than at the Oscars?”

 

Explore more images from the moments that defined 2016 at Getty Images’ 2016 in Focus digital experience.

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