Join Pam Grossman, Director of Visual Trends at Getty Images as she talks about repicturing women in the creative industry at the 2014 3% Conference in San Francisco.

Only 3% of all Creative Directors in advertising are women, hence the name The 3% Conference, which aims to build the business case for diversity by championing female creative talent and leadership by offering content, community and professional development to young people. The event was first launched back in 2012 and has now expanded into a 2-day event attended by 600 industry experts.

We caught up with Pam Grossman to find out why she is so excited about the conference and also what #RePicturing Women means to the wider creative industry.

Getty Images: Tell us about The 3% Conference and it’s mission. 
Pam Grossman: Earlier this month, I had the opportunity to speak at the 3% Conference in San Francisco – a trailblazing gathering of over 600 of the sharpest minds in the agency and brand worlds who are trying to tackle the problem of why there are so few female creative directors.  It was an inspiring experience, with lots of real talk about the problems we face regarding gender disparity, and lots of great ideas about solutions that are aspirational and, more importantly, actionable.

Sounds great, so tell us briefly about the session you ran at the conference.
PG: I had the honor of sharing the stage with Elena Rossini, the filmmaker behind the forthcoming documentary about the negative depiction of females in advertising, The Illusionists. Our session was called #RepicturingWomen, and we each shared the projects that we’ve been putting forth to help amplify the conversation around women in imagery: her film and the Getty Images Lean In Collection, respectively.

You can watch our session below, and then I encourage you to watch the others.  I guarantee you’ll feel motivated to spark some change in your own organizations, creative projects, and lives:

#Repicturing Women

Getty Images is continuing to #RePicture the world. Explore more articles surrounding the recent Getty Images Lean In partnership.