How does a company specializing in personalized photography products help their customer develop a vision for amazing creations using their own photos?
A catalog of products that is a pleasure to peruse and that inspires customers to buy and create their own similar items. Make products inspiringly beautiful through the use of exceptional photography.
Nicole Leong, Creative Design Manager at Snapfish, took a few minutes to tell us how Getty Images Premium Access helps her company translate a creative notion into sales.
Q: How does Snapfish use imagery?
A: As an online photo service, we offer customers the chance to create keepsakes using their own photos – items like calendars, photobooks, mugs, blankets, cards. We inspire our customers to make their own versions of the products we offer by using the most beautiful, aspirational imagery we can find in our samples. That’s where Getty Images comes in.
Q: Why does Getty Images content work well for your product and your audience?
A: The amount and range of your photos is incredible. Whether we’re looking for images of families, landscapes or something more like high-art, you have it all. We also like that your library always seems to include the latest trends. Like, right now, we’re using more casual, Instagram-style photos in our products to keep our look and feel very relatable for our customers.
Q: How has Premium Access simplified your workflows?
A: The search features on your site really help us produce beautiful work, quickly. For example, we’re creating a calendar right now based around the concept of Jewel Tones. Our designers can just search by color and create amazing lightboxes of hundreds of rich photos, before editing the selection down to a gorgeous, gallery-worthy collection.
Q: Has Getty Images Premium Access proven cost-effective for your business?
A: Definitely. In our photobooks, we often need to create an authentic-looking family narrative with images of families and family members depicted throughout different seasons and holidays. You guys have that imagery, which directly saves us money we otherwise would have to spend on photoshoots. Time and money are huge resources around here – and Getty Images helps us save both.
“We inspire our customers to make their own versions of the products we offer by using the most beautiful, aspirational imagery we can find in our samples. ”
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