Facebook, Twitter, YouTube – thanks to social media, people are conspicuously sharing stories and imagery about themselves every day. But what does that mean for brands and campaigns?

Getty Images brought the Curve to life on Thursday 12th July 2012, with an event held at the Hospital Club in London. #CurveLive featured four short talks and a Q&A that discussed the impact of social photography and digital sharing on campaigns and brands. You can watch the full video of the event here.

Hosting our panel for the evening was:

John O’Reilly: Editor of Varoom Magazine
Copywriter, editor and writer of visual trend reports. John has worked on campaigns and brand development for clients including Getty Images, Sony Playstation and the British Council. He has been a regular contributor on art, music and media for the London broadsheet newspapers, he is currently the Editor of Varoom Magazine.

Our panel includeD

Tom Messett: Global Editor in Chief – Social Media at Nokia
Tom is a digital native who has spent the last three years helping global brands explore the world of social media. Cutting his teeth in the social monitoring industry with Radian6, Tom is currently the Global Editor in Chief for Social Media at Nokia.
Links: twitter.com/tom_messett

Richard Banks: Principal Interaction Designer at Microsoft Research
Richard Banks is an Interaction Designer in the Microsoft Research Socio-Digital Systems group, part of the Computer Mediated Living group in the Microsoft Research Cambridge facility. Richard has recently published a book ‘The Future of Looking Back’ which explores the changing role of memory, technology and images in our digitized lives.
Links: richardbanks.com / twitter.com/rbanks

Lee Coventry: Art Director at Getty Images
As a senior member of Getty Images creative content team, Lee is responsible for sourcing and creating imagery in line with customer demands and industry trends. From idea generation to mentoring photographers and managing shoots, Lee has extensive experience in delivering content that is both highly creative and commercially relevant.

Richard Gray: Teacher of the UK’s first iPhoneography course
Richard Gray was the UK’s first lecturer of mobile photography (at Kensington & Chelsea College). He’s spoken at conferences, blogs about social media and photography, and is working on various mobile photography projects involving social media. He’s also a music photographer.
Links: iphoggy.com / twitter.com/rugfoot / @rugfoot: Flickr & Instagram