Home 2016 visual trends

Watch: How and why brands are embracing “Surreality” with images

“Surreality is a visual trend that updates surrealism for the technological age.” – Pam Grossman, Director of Visual Trends   In this digital age, our lives are multifaceted and complex, and with this complexity comes endless opportunities for creativity. Surreality focuses on surreal, graphic imagery and plays with ideas of infinity, duality, multiplicity. See how […]

Minimal matters: Streamline your content with visual simplicity

Clean lines. Block colors. Simple patterns. Stark silhouettes. 2016’s Silence vs. Noise trend is about making a loud impression with something quiet and letting a whisper do all the talking. “In our increasingly digital worlds, there is a growing interest in leading a less complicated and cluttered existence, and that can mean visually, too,” said [...]

Outsider In: Celebrating the outspoken, the outré and the rebel

“All hail the outspoken, the outré and the odd.” – Pam Grossman, Director of Visual Trends at Getty Images Viewers are sick of the same old story. The mainstream is mixing with various extremes, resulting in an increased attraction to visuals that are different and unfamiliar.  It’s no surprise then that the search term “bold [...]

Silent moments, major impact: These Olympic images are quietly powerful

Offering a visual reprieve for the over-stimulated mind and an invitation to explore our senses, these images capitalize on negative space, clean lines and simplicity. Here we silence the clamoring chaos of the world’s premier sporting event to find moments of stillness and grace amidst the chaos – and to experience the quiet restraint and […]

See the messy, grimy, sweaty side of the Olympics

As days increasingly become driven by 2D interactions, abstract concepts and sanitized experiences, people crave a connection to the corporeal, especially in imagery. As a result, the brute force and physicality of sport holds a guttural, visceral appeal like never before. Getty Images search data reveals this increasing hunger for the super-sensory—think: grimy, sweaty, bloody, […]

Watch: The science behind ‘Extended Human,’ a new trend in imagery

“This is the trend that celebrates how technology makes us more human rather than less so.” – Pam Grossman, Director Visual Trends As we harness the power of technology in all areas of our lives, our notion of what it means to be human is expanding. See how the Extended Human trend celebrates and explores […]