Beauty ideals and role models are changing, enabling brands to connect their customers with a broader range of images of women and girls. This talk looks at what is being done and what can be done to progress visual language in this area. Rebecca Swift is Director of Creative Planning at Getty Images. In this […]
The Broncos may have won the Super Bowl, but we all know the real MVP’s of the night were the ads. With the highest viewership of any show in America, companies pull out all the stops—some paying up to $5 million—to create the most talked about commercials. In order to stand out, brands continue to […]
In our increasingly visual world, color has become an essential power player in both imagery and storytelling. It has the ability to instantly evoke emotion and transport you to a period in time – like the 1980s with its neon or ’50s with its bold contrasts. But color also is key to helping brands feel […]
“Love is just love” Juri Pozzi knows how to make himself invisible. “Often when I’m taking a picture people don’t even notice me, and that’s what I like,” the iStock by Getty Images photographer said recently from his home in Florence, Italy. “It’s the only way to take very natural, candid pictures.” The intimate moment […]
Lots of brands need real-looking football shots to use in their ads. There’s only one problem: These images are insanely hard to get. The solution? Rent a stadium, custom-design uniforms, hire some former players and play ball. See how it turned out: See all the football images from the shoot by Getty Images Prestige […]
Earlier this year, M’Elena Holder muscled through one of the most challenging professional experiences of her life. There were long hours, walls covered in sharpie notes and rounds upon rounds of ideas… slaughtered. The 28-year-old art director had entered a US feeder competition for the Young Lions Competition, an annual, global event in which the […]
What I learned as a Young Lion: Alex Newman and Patrice Pollack, Canada Name: Alex Newman and Patrice Pollack Young Lions Gold Winners: Cyber, 2011 What they’re up to these days: Part of JWT’s senior team, based in Toronto Words of wisdom: Your simplest idea is often the best When Alex Newman and Patrice […]
Name: Sergey Yanovskiy Young Lions Gold Winner: Cyber, 2013 What he’s up to these days: Associate Creative Director, Digital at ADV Group, an IPG affiliate and one of the biggest advertising holding companies in Russia. Words of wisdom: Believe in your idea From Sergey Yanovskiy’s earliest days in the advertising business, he dreamed of […]
“When we’re used to seeing this kind of imagery on a global scale, it will soften the hate in people.” Photographer Braden Summers felt frustrated with how gay relationships were often depicted in imagery, as either highly sexualized or hiding in the shadows – especially in cultures where acceptance is still a challenge. So the […]
Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.
Watch replays of sessions from Ad Week Europe as the world’s premier marketing and business experts deliver inspiring thought leadership and their views on the future of the global communications industry.