Home Authenticity

5 tips for authentic people shoots

Creating genuine, relatable imagery of people is one of the more challenging tasks when it comes to photography and videography.  Senior Art Director Guy Merrill talks us through his five production tips to ensure that your people shoots look authentic and believable.

Authenticity, connection keys to effective sports imagery in advertising

Discover how well-executed creative sport imagery can help you connect with your customers

Leaning In | Celebrating authenticity through Instagram

VP, North America Sales, Katie Calhoun discusses how Instagram propels girls to celebrate authenticity and evokes positivity through pictures.