“All hail the outspoken, the outré and the odd.” – Pam Grossman, Director of Visual Trends at Getty Images Viewers are sick of the same old story. The mainstream is mixing with various extremes, resulting in an increased attraction to visuals that are different and unfamiliar. It’s no surprise then that the search term “bold [...]
“Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also challenging our idea of what it means to be human as it optimizes our bodies, expands our minds’ capacity for memory and creativity, and affords total connectivity with each other.” – Bill Bon & [...]
“…It’s as if someone said to us, ‘Here’s all the footage in the world. Begin.’” Among the millions of 60-second videos published online each day, there is one that stands out for overcoming a unique editing challenge: How to tell the end-to-end story of a company that offers still and moving images spanning nearly every […]
When it seems like photography just isn’t the right medium for what you’re working on, don’t forget about the creative power of illustrations. In the hands of a talented and capable artist, the right combination of lines, curves, and color can evoke any feeling or emotion you wish. Take a look at what makes vector [...]
“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of 2016’s top visual trends. The reason is simple: [...]
Today’s consumers are concerned with more than just the quality and price of the items they’re purchasing — they’re gravitating toward companies committed to improving communities and society. In fact, consulting firm Reputation Institute found that 42% of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility practices. […]
The Genderblend trend in visual communications is a fascinating one because there are so many facets to it. While an overall paradigm shift occurs in the way we talk about gender, things are also changing in how we represent it visually. And one of the biggest evolutions happening right now concerns the image of men. […]
“There is a desire not just to see and do more, but also to be more.” We’ve all done it: Wistfully screen gazing, lusting after wondrous travel experiences, considering pilgrimages to faraway lands and daydreaming about outer space. Real or virtual, our fascination with the boundless beauty and unpredictability of nature’s mysteries endures. And it […]
Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.
Watch replays of sessions from Ad Week Europe as the world’s premier marketing and business experts deliver inspiring thought leadership and their views on the future of the global communications industry.