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Apple Makes a Mess of Color With New MacBook Pro

Apple is no stranger to show-stopping ads, and their latest is no exception. The 30-second spot for the new MacBook Pro with Touch Bar opens with literal explosions of color – bursts of bright powder, alternately sped up and slowed down, erupting across the screens of their newest laptop models. The effect is immediately eye-catching […]

Four artful takes on Pantone’s Color of the Year picks

In our increasingly visual world, color has become an essential power player in both imagery and storytelling. It has the ability to instantly evoke emotion and transport you to a period in time – like the 1980s with its neon or ’50s with its bold contrasts.  But color also is key to helping brands feel […]

Webinar | The power of color for your brand

Discover the power of color and how you can differentiate your brand and engage your customers using the power of psychology. Hear from Laurie Pressman from the Pantone Color Institute on the power of color, and Rebecca Swift from iStock by Getty Images, on how you can translate this into the right imagery to make […]