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Creative photographer Martin Barraud with a crafted twist on classic concepts

Go behind the scenes on a photo shoot, reinventing classic concepts with craft

2016 Creative In Focus, our visual trend report

Click the thumbnail below to get Getty Images’ bold new predictions about emerging visual trends in brand communications, advertising and design — and learn more about how cutting-edge brands are tapping into these trends, now.

What is the Legacy Collection? Jonathan Klein explains

Over my past 20 years building Getty Images, I’ve learned that pictures can have an extraordinary effect on you, if you let them. Some, like the heart-wrenching images we see of war, disasters and strife, have the power to move people to act, even when they are halfway around the world.   Others cause us […]

Video: A 1-minute love story told in images

Because, like true love, this short film by AlmapBBDO never gets old.    

Visual trends team makes 2016 predictions

They are to images what Anna Wintour is to fashion. As part of the world’s leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead. They analyze data from […]

Photographer nails the emotion of surfing by using musician’s approach

“There’s not a random pixel in any of my photographs” After years as a record producer, arranger and film composer – not to mention a road manager who toured with the Beatles — Ed Freeman made a leap. He left the music industry behind to pursue photography. But the Getty Images Prestige photographer soon discovered […]

Capturing an intimate moment: ‘I just see two women who love each other’

“Love is just love” Juri Pozzi knows how to make himself invisible. “Often when I’m taking a picture people don’t even notice me, and that’s what I like,” the iStock by Getty Images photographer said recently from his home in Florence, Italy. “It’s the only way to take very natural, candid pictures.” The intimate moment […]

How Miroslav Georgijevic got to the top of the mast – in work and life

“As an adrenaline guy, the first thing I saw on that boat was the top of the mast. The problem was how to get on it.” Miroslav Georgijevic has taken some chances in life. In addition to the mast — the story of a magnificent day on the Adriatic Sea he recounted recently from his […]

Into the Deep: Tyler Stableford’s hauntingly beautiful shark images

As he waded in the middle of the Caribbean Sea, watching his model as she gasped for breath in between takes, Tyler Stableford had one thought going through his mind: “I just bit off more than I can chew.” The award-winning adventure photographer had flown to Cancun, Mexico with his family,  and crew to shoot […]

At intersection of science and tech, photographers picture a “future unknown”

What does the future actually look like? As the speed of consumption accelerates, the challenge for brands to stay relevant has become increasingly difficult. But the award-winning art directors at Getty Images see this as an opportunity. “These turbulent times are driving a new creative revolution,” says Senior Art Director Gemma Fletcher, who works with […]

Authenticity, connection keys to effective sports imagery in advertising

Discover how well-executed creative sport imagery can help you connect with your customers