For content creators across industries, catching and sustaining audience attention is more challenging than ever. We’re living in a world where audiences have seen it all – but high quality, purposefully curated visuals still have the potential to rise above the rest. Keep these four tips in mind to find truly exceptional and unique images the [...]
“All hail the outspoken, the outré and the odd.” – Pam Grossman, Director of Visual Trends at Getty Images Viewers are sick of the same old story. The mainstream is mixing with various extremes, resulting in an increased attraction to visuals that are different and unfamiliar. It’s no surprise then that the search term “bold [...]
The Genderblend trend in visual communications is a fascinating one because there are so many facets to it. While an overall paradigm shift occurs in the way we talk about gender, things are also changing in how we represent it visually. And one of the biggest evolutions happening right now concerns the image of men. […]
“There is a desire not just to see and do more, but also to be more.” We’ve all done it: Wistfully screen gazing, lusting after wondrous travel experiences, considering pilgrimages to faraway lands and daydreaming about outer space. Real or virtual, our fascination with the boundless beauty and unpredictability of nature’s mysteries endures. And it […]
Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.
Watch replays of sessions from Ad Week Europe as the world’s premier marketing and business experts deliver inspiring thought leadership and their views on the future of the global communications industry.
Since the dawn of time people have craved stories. Stories teach us, entertain us, comfort us and connect us. Discover how the power of visual storytelling can enable brands to increase engagement and better connect with their customers.
Editora-chefe da revista mb! by Mercedes-Benz, Hadassa Haack, nos diz por que o marketing tradicional está morrendo e por que o conteúdo é o futuro. Descubra por que histórias de marcas interessantes, com o conteúdo visual certo, são o caminho para o envolvimento de seus clientes.
We take a look at the trend of ‘sensory’ in the travel industry and see which brands are taking their audience on an immersive journey with breath-taking point-of-view perspectives and lush, high-impact imagery.
Watch Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned.
We talk with Kathy Delaney, Jury President of the new Lions Health festival in Cannes, about the importance of visual storytelling in healthcare communications and how elevating women in creative leadership roles can drive change in the way females are portrayed in advertising.
Research has shown that video can increase engagement with content in multiple ways. Watch our webinar with Senior Art Director Alwyn Gosford to discover how to incorporate video into your content marketing strategy
Editor in Chief of mb! by Mercedes-Benz magazine, Hadassa Haack, tells us why traditional marketing is dying and why content is the future. Discover why compelling brand stories with the right visual content are the path to engagement with your customers.
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