Apple is no stranger to show-stopping ads, and their latest is no exception. The 30-second spot for the new MacBook Pro with Touch Bar opens with literal explosions of color – bursts of bright powder, alternately sped up and slowed down, erupting across the screens of their newest laptop models. The effect is immediately eye-catching […]
Every visual we see – the ones that come across our social media feeds, the essays we leaf through, the ads we view – construct our understanding of the world around us. But is it possible to predict the kinds of images the world will confront us with in the year ahead? Yes. Every year, […]
“Human beings are messy by nature. This is a trend that celebrates that and reminds us that it’s OK – that we don’t have to be perfect all the time.”- Pam Grossman, Director of Visual Trends Messthetics is all about harnessing the power of the ugly aesthetic. It’s about a rebellion against the […]
Messthetics is about harnessing the power of the ugly aesthetic. It’s a rebellion against the order of everyday life that revels in the physicality and soul of human nature. The visual cues of Messthetics are all physical, the messy, grimy, sweaty and visceral. They’re born out of our desire to break away from the sanitation […]
As brands start to focus on values, reflection and revelation are front and center as we shift our focus to more meaningful consumption. We’re all seekers now. Divine living focuses on meaningful consumption. It’s about purchasing with purpose and carefully selecting treasured objects and experiences over mass accumulation. It’s about living the way we want […]
Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]
This trend is focused on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haiku. Subtle, epic, restrained, powerful. These are images that tell their stories quietly and succinctly, but create maximum impact. The ‘less-is-more’ approach to composition and color, and the use of comparative […]
As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]
“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]
Our notion of personhood is expanding, as we harness the power of technology in all areas of our lives. The parameters of man and machine are starting to blur, and the results are riveting. Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also […]
Click the thumbnail below to get Getty Images’ bold new predictions about emerging visual trends in brand communications, advertising and design — and learn more about how cutting-edge brands are tapping into these trends, now.
“Visually, the story is about the natural world and repicturing what that means in the current climate.” As our relationship with the natural world becomes increasingly uneasy, photographers are exploring ways to challenge our ideas of its inherent power and mystery. Emerging from this is a trend we call “mutant nature,” the movement toward photographing […]
Watch this webcast as Director of Visual Trends, Pamela Grossman, as she outlines the key visual insights and trends that will shape visual communication in 2015, based upon the research and insights tracked by our global creative research team.
Welcome to Getty Images ‘Creative In Focus’, the photography trendbook looking over the shoulder of the present, to get a glimpse of the new ideas and flavours we expect imagery to grow into over the next year.
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