Home Creativity

D&AD Next Photographer Award 2017 Judges Reveal the Keys to an Award-Winning Entry

Are you one of the world’s best rising photographers? With the deadline for the D&AD Next Photographer Award 2017 quickly approaching, we asked a few of this year’s judges to weigh in on what, in their eyes, makes someone stand out as the industry’s next rising star. Andy Saunders, Vice President of Creative at Getty [...]

Beyond Instagram: Standing out in a sea of sameness

Instagram users are familiar with the app’s various visual clichés and notice when certain images come up again and again. Eventually, even the best begin to blend together. Similarly, small businesses face a similar dilemma when choosing images for marketing communications. How do you stay visually relevant in a world saturated with sameness? Thankfully, iStock [...]

Images take center stage in Exposure The Musical — Life Through A Lens

Red velvet surrounds an aperture through which a single eye appears. This is not the inside of a camera, but London’s St. James theater where  Exposure The Musical — Life Through A Lens transformed the space this summer into a velvet light trap reminiscent of the pinhole cameras of the 1880s and projected a backdrop [...]

Creative photographer Martin Barraud with a crafted twist on classic concepts

Go behind the scenes on a photo shoot, reinventing classic concepts with craft

Video: A 1-minute love story told in images

Because, like true love, this short film by AlmapBBDO never gets old.    

Into the Deep: Tyler Stableford’s hauntingly beautiful shark images

As he waded in the middle of the Caribbean Sea, watching his model as she gasped for breath in between takes, Tyler Stableford had one thought going through his mind: “I just bit off more than I can chew.” The award-winning adventure photographer had flown to Cancun, Mexico with his family,  and crew to shoot […]

Creative in Focus | Découvrez les tendances visuelles clés de 2015

Découvrez les tendances visuelles clés de 2015 qui influencent ce que nous observons dans les communications des marques, la publicité et le design cette année et au-delà.

4 tips to show off your brand’s corporate social responsibility — and be real about it

Today’s consumers are concerned with more than just the quality and price of the items they’re purchasing — they’re gravitating toward companies committed to improving communities and society. In fact, consulting firm Reputation Institute found that 42% of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility practices. […]

Full-color message for this year’s Young Lions (from someone who knows)

Earlier this year, M’Elena Holder muscled through one of the most challenging professional experiences of her life. There were long hours, walls covered in sharpie notes and rounds upon rounds of ideas… slaughtered. The 28-year-old art director had entered a US feeder competition for the Young Lions Competition, an annual, global event in which the […]

Why help photographers with their personal work? It matters

Personal work is at the core of all successful photography careers. It supports creative development, giving image-makers the opportunity to experiment and take risks. It allows photographers to push beyond the boundaries of a client brief, creating work on subjects and themes they are truly passionate about.  That’s why we’re so thrilled about our inaugural […]

What I learned as a Young Lion: Alex Newman and Patrice Pollack, Canada

What I learned as a Young Lion: Alex Newman and Patrice Pollack, Canada Name: Alex Newman and Patrice Pollack Young Lions Gold Winners: Cyber, 2011 What they’re up to these days: Part of JWT’s senior team, based in Toronto Words of wisdom: Your simplest idea is often the best   When Alex Newman and Patrice […]

Masculine Feminism: the new visual role for men

The Genderblend trend in visual communications is a fascinating one because there are so many facets to it. While an overall paradigm shift occurs in the way we talk about gender, things are also changing in how we represent it visually. And one of the biggest evolutions happening right now concerns the image of men. […]

Real bodies, preserved: Photographer covers 90 people in honey and the results are stunning

“The honey has a way of softening people’s features … It democratizes people.” Photographer Blake Little covered 90 people of different ages, ethnicities and body types in honey for his latest project, “Preservation.” But how did he persuade people to cover themselves in the sticky substance? “When I cast for it, I didn’t tell people […]

Wild Tales: Photographer captures the adventurer’s spirit through the eye of a hurricane

Lifestyle photographer Brook Pifer focuses on catching moments brimming with life, with an energy that radiates through her imagery. Here she describes a wild weekend with a pair of adventurers in the truest sense of the word.

Wanderlust? No, Wonderlust. New style of travel imagery ignites the soul

“There is a desire not just to see and do more, but also to be more.” We’ve all done it: Wistfully screen gazing, lusting after wondrous travel experiences, considering pilgrimages to faraway lands and daydreaming about outer space. Real or virtual, our fascination with the boundless beauty and unpredictability of nature’s mysteries endures. And it […]

Australia, Antarctica and awe: Two photographers find wonder in nature

Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.

Webinar | Wonderlust: tapping into the boundless beauty of nature

Re-watch our next visual trends webinar, to hear from Director of Visual Trends, Pam Grossman, as she discusses the latest trend of Wonderlust