Home Diversity

11 Clichés in Education Imagery (and How to Think Beyond Them)

What images come to mind when you hear the word “school?” An apple on a desk? A stack of books? A big yellow bus? Such immediate associations, though ingrained and intuitively powerful, don’t necessarily make the best choice when communicating about modern education. Just like the worlds of business, sports, medicine and entertainment, the educational [...]

Call from Naval architect inspires real pictures of women engineers

Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection

Ad is a “see it, be it” for men this time – with imagery at center

This year’s MTV Movie Awards were filled with outrageous performances, glitzy outfits and Hollywood’s biggest stars. But, it was what aired during the commercial break that really stole the spotlight — a spot celebrating young men. Getty Images partnered with creative agency Matter Unlimited and content studios Decon and Mass Appeal to create the 60-second […]

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women.

Masculine Feminism: the new visual role for men

The Genderblend trend in visual communications is a fascinating one because there are so many facets to it. While an overall paradigm shift occurs in the way we talk about gender, things are also changing in how we represent it visually. And one of the biggest evolutions happening right now concerns the image of men. […]

Real bodies, preserved: Photographer covers 90 people in honey and the results are stunning

“The honey has a way of softening people’s features … It democratizes people.” Photographer Blake Little covered 90 people of different ages, ethnicities and body types in honey for his latest project, “Preservation.” But how did he persuade people to cover themselves in the sticky substance? “When I cast for it, I didn’t tell people […]

Wild Tales: Photographer captures the adventurer’s spirit through the eye of a hurricane

Lifestyle photographer Brook Pifer focuses on catching moments brimming with life, with an energy that radiates through her imagery. Here she describes a wild weekend with a pair of adventurers in the truest sense of the word.

Gender fluidity goes POP: Celebrating cliché-busting media and brands

A look at the pop culture moments, personalities and brands embracing the genderblend trend and bringing it into the mainstream

As brands smudge gender lines, don’t forget the kids

As part of our ongoing analysis of the Genderblend visual trend, we look at the visual shift away from rigid gender lines for advertising aimed at kids.

Five brands who get girls right

Five campaigns that demonstrate how brands can make an impact with empowered women and girls

Webinar: Genderblend – the new visual language of gender marketing

Watch our latest visual trends webinar as we outline the trend of Genderblend, and how modern and authentic visual representations of gender can elevate your visual branding and campaigns.

Images that ‘Genderblend’: Trend analysis

After analyzing search, download and usage data from millions of images, Pam Grossman discusses the visual trend demonstrated by portraiture bordering gender and aesthetic expectation.

Visual trends snapshot | The rise of hispanic advertising

Hispanic Millennial’s are demanding to be seen, and as a result, their perspectives are being increasingly portrayed in media and advertising.

Watch Pam Grossman’s inspirational talk about repicturing women

Pam Grossman talks at The 3% Conference about repicturing women and the Getty Images Lean In partnership that is reimagining how we see women in advertising and visual communication.

Leaning In | Feminism, the other “F” Word

An op-ed article about the importance of feminism to instill gender equality. Includes recent media examples.

Leaning in | Looking back, forging ahead – the journey to repicture women

COO Facebook & Lean In Founder Sheryl Sandberg, Getty Images CEO Jonathan Klein and Getty Images Director of Visual Trends, Pam Grossman, reflects on the launch and success of the Lean In collection on its one year anniversary, and the ongoing opportunity to repicture women.

Leaning In | Three things every teen magazine should do

Three important things every teen magazine should do to empower and uplift young women through the use of imagery.

Leaning In | Celebrating authenticity through Instagram

VP, North America Sales, Katie Calhoun discusses how Instagram propels girls to celebrate authenticity and evokes positivity through pictures.