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Video: Genderblend – an evolution in the visual language of gender

“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]

Webinar: How social media is influencing the way brands portray women

Beauty ideals and role models are changing, enabling brands to connect their customers with a broader range of images of women and girls. This talk looks at what is being done and what can be done to progress visual language in this area. Rebecca Swift is Director of Creative Planning at Getty Images. In this […]

Gender fluidity goes POP: Celebrating cliché-busting media and brands

A look at the pop culture moments, personalities and brands embracing the genderblend trend and bringing it into the mainstream

As brands smudge gender lines, don’t forget the kids

As part of our ongoing analysis of the Genderblend visual trend, we look at the visual shift away from rigid gender lines for advertising aimed at kids.

Five brands who get girls right

Five campaigns that demonstrate how brands can make an impact with empowered women and girls

Webinar: Genderblend – the new visual language of gender marketing

Watch our latest visual trends webinar as we outline the trend of Genderblend, and how modern and authentic visual representations of gender can elevate your visual branding and campaigns.

Webinar | Creative in Focus: 2015 Visual Trends Briefing

Watch this webcast as Director of Visual Trends, Pamela Grossman, as she outlines the key visual insights and trends that will shape visual communication in 2015, based upon the research and insights tracked by our global creative research team.