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Fotograf i fokus: Hon stärker kvinnor med sina bilder

Cierra Cegielski och Holly Hanson är inga typiska MC-brudar. De föredrar trendiga läderjackor och camping under bar himmel framför tatueringar och barer. På det populära Instagram-kontot @LadyTramps dokumenterar de två vännerna sina äventyr, när de utforskar vägarna på två hjul. Fotografen Brook Pifer är en av många som fascinerats av kontot. Hon bestämde sig för […]

Photographer Spotlight: Empowering Women One Photo At A Time

Cierra Cegielski and Holly Hanson aren’t your typical biker chics. Instead of tattoos, and motorcycle dive bars, they prefer trendy leather jackets and camping under the stars. The two friends behind the popular Instagram account @LadyTramps document their adventures as they explore the open road on their motorcycles. Fascinated by these young women, photographer Brook […]

11 Clichés in Education Imagery (and How to Think Beyond Them)

What images come to mind when you hear the word “school?” An apple on a desk? A stack of books? A big yellow bus? Such immediate associations, though ingrained and intuitively powerful, don’t necessarily make the best choice when communicating about modern education. Just like the worlds of business, sports, medicine and entertainment, the educational [...]

Photojournalist shows what life is truly like in Afghanistan

Award-winning photojournalist Paula Bronstein was first sent to Afghanistan in 2001, after the Sept. 11 terror attacks. She has returned to the country countless times since then, amassing a huge body of work on the nation and its people. In her new book, “Afghanistan: Between Hope and Fear,” Bronstein explores such prominent issues as girls’ […]

How a sports marketing pioneer broke her way into the boys club

It’s no secret that, historically, the sports world has been a male-dominated industry. While many strides have been made and women are more vocal than ever — like the US Women’s Soccer team’s recent lawsuit for wage discrimination – gender equality still has a long way to go. In 2015 for example, only 26% of […]

Visualizing the change – how to select images of authentic, powerful women

In our digital age visuals are everywhere. So it is crucial to observe what kind of messages those pictures are sending. A lot of the imagery we see every day shows an outdated or one dimensional view: men leading, women sidelined or sexualized, mothers and fathers in stereotypical roles. And although we’ve seen some really […]

Call from Naval architect inspires real pictures of women engineers

Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection

From India to the US, we love how these ads portray women

As gender stereotypes continue to shatter,  the way women are portrayed in media and advertising also is shifting, on a global scale. In fact, searches for “empowered woman” on gettyimages.com have gone up 722% over the past year, as more brands look to represent women in positive ways. It’s a trend we fully embrace. Whether […]

Take a picture, break gender stereotypes: See our contest winners!

“The more images we see of women leading… the more normalized those images become in our actual lives.” We live in a world where women are CEOs, heads of households and running for President. But despite all this progress, the way women are portrayed in advertising and media is not always reflective of the lives […]

Webinar: How social media is influencing the way brands portray women

Beauty ideals and role models are changing, enabling brands to connect their customers with a broader range of images of women and girls. This talk looks at what is being done and what can be done to progress visual language in this area. Rebecca Swift is Director of Creative Planning at Getty Images. In this […]

Capturing an intimate moment: ‘I just see two women who love each other’

“Love is just love” Juri Pozzi knows how to make himself invisible. “Often when I’m taking a picture people don’t even notice me, and that’s what I like,” the iStock by Getty Images photographer said recently from his home in Florence, Italy. “It’s the only way to take very natural, candid pictures.” The intimate moment […]

Masculine Feminism: the new visual role for men

The Genderblend trend in visual communications is a fascinating one because there are so many facets to it. While an overall paradigm shift occurs in the way we talk about gender, things are also changing in how we represent it visually. And one of the biggest evolutions happening right now concerns the image of men. […]

As brands smudge gender lines, don’t forget the kids

As part of our ongoing analysis of the Genderblend visual trend, we look at the visual shift away from rigid gender lines for advertising aimed at kids.

Five brands who get girls right

Five campaigns that demonstrate how brands can make an impact with empowered women and girls

Webinar: Genderblend – the new visual language of gender marketing

Watch our latest visual trends webinar as we outline the trend of Genderblend, and how modern and authentic visual representations of gender can elevate your visual branding and campaigns.

Director Desiree Akhavan on women, film, gender inequality

“For more strong female characters to be depicted on film, there needs to be more female directors at the helm of these films,” said Desiree Akhavan, the writer, director and star of “Appropriate Behavor” and new cast member on HBO’s “Girls.”

Leaning In | Lessons learned from my mother

Bored of seeing cliched imagery of what it means to be a mother, Kelly Goucher looks back at what she learned from her working mum.