High-end brands don’t just sell luxurious products, they sell the perception of a luxurious lifestyle. By using sophisticated, opulent imagery in their advertising and marketing they immerse consumers in their lavish universe. Fortunately, you don’t need to have an extravagant budget to have the same effect. Here are some simple ways small businesses can inject […]
Digital screens invite us not only to look and listen, but to touch as well. Luxury brands are playing with this notion through immersive imagery that stimulates – then surprises – all the senses. We take a look at the trend for visceral imagery amongst high-end brand advertising, and highlight campaigns that take us one step closer to a world of luxury.