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What I learned in 72 hours at SXSW 2016

With its whirlwind of music, film, advertising and tech, this year’s SXSW festival personified the 2016 media landscape: Noisy. Brands (and bands) battled for audience attention like cockroaches fighting for a piece of grease. Traveling between venues in the sweltering heat, you could easily reach max saturation, as marketers competed for shares, likes, demographic data […]