Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.
Food photography has blown the concept of still life wide open, immersing us in the sensory and social experience of eating with extreme close-ups, slow motion, and time-lapse. See how the right imagery can have your readers salivating through their screens at your campaign.
Digital screens invite us not only to look and listen, but to touch as well. Luxury brands are playing with this notion through immersive imagery that stimulates – then surprises – all the senses. We take a look at the trend for visceral imagery amongst high-end brand advertising, and highlight campaigns that take us one step closer to a world of luxury.
We take a look at the trend of ‘sensory’ in the travel industry and see which brands are taking their audience on an immersive journey with breath-taking point-of-view perspectives and lush, high-impact imagery.
Selling travel has always been a visual business. The traditional method of booking a holiday was to visit a travel agency and pick up brochures full of sumptuous images. Essentially a visual representation of the experience you could expect to enjoy should you make a booking.
Los móviles se están convirtiendo en el catalizador de las actividades de marketing de las marcas ya que más dispositivos y características permiten que las compañías muestren contenido visual de una forma más efectiva.