Modern technology moves fast. Keeping your content current means tracking all the latest tech trends—as well as the visual and verbal language used to communicate them. Here we offer some fresh perspectives on five of today’s biggest tech concepts to help give your communications an image-reboot. Mobile Mobile used to mean phones. Now, it references [...]
Standing out on social media posts can be a challenge for any business, big or small. Using striking imagery is a great start, but video also can be extremely effective. For example, technology company Buffer studied over 16 million posts and 100,000 brands on social media and found that on Facebook, video gets three times […]
When it seems like photography just isn’t the right medium for what you’re working on, don’t forget about the creative power of illustrations. In the hands of a talented and capable artist, the right combination of lines, curves, and color can evoke any feeling or emotion you wish. Take a look at what makes vector [...]
Today we’re in an all-consuming visual interchange, where visuals rule as the language of the 21st century. Photos, graphics and videos are now integral to our daily life, led by smartphones, and fueled by the changing way we consume and interact with media. The main catalysts for change have come through social sites and apps [...]
High-end brands don’t just sell luxurious products, they sell the perception of a luxurious lifestyle. By using sophisticated, opulent imagery in their advertising and marketing they immerse consumers in their lavish universe. Fortunately, you don’t need to have an extravagant budget to have the same effect. Here are some simple ways small businesses can inject […]
To connect with customers, big brands often take a cue from Hollywood in their ads, riffing off the visual aesthetic of top films. But here’s a little-known secret: Small businesses can do this too, even without a blockbuster budget. Using some of the best films of the year as inspiration, here’s how to create your own [...]
“There is a desire not just to see and do more, but also to be more.” We’ve all done it: Wistfully screen gazing, lusting after wondrous travel experiences, considering pilgrimages to faraway lands and daydreaming about outer space. Real or virtual, our fascination with the boundless beauty and unpredictability of nature’s mysteries endures. And it […]
Video is now a staple function of many brands thanks to the rise of social media and emerging technology. Find out how video can influence your marketing strategy and create connections with your consumers.
From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing.
Selling travel has always been a visual business. The traditional method of booking a holiday was to visit a travel agency and pick up brochures full of sumptuous images. Essentially a visual representation of the experience you could expect to enjoy should you make a booking.