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Watch: How and why brands are embracing “Surreality” with images

“Surreality is a visual trend that updates surrealism for the technological age.” – Pam Grossman, Director of Visual Trends   In this digital age, our lives are multifaceted and complex, and with this complexity comes endless opportunities for creativity. Surreality focuses on surreal, graphic imagery and plays with ideas of infinity, duality, multiplicity. See how […]

Surreality: The psychedelic visual trend that deciphers our digital world

As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]

Photographer creates surreal landscape of meat (and it’s so captivating)

We’ve come a long way from the picturesque in our visions of the natural world. Artists are no longer bound by reality when it comes to depicting nature in the digital realm and photographers today are digging deep to uncover new ways to picture the environment. One of 2016’s major creative trends predicted by Getty […]

In Praise of the Peculiar: How and Why to Use Surreal Images

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of 2016’s top visual trends.   The reason is simple: [...]