There’s something inspiring about going on a journey -- but how do you illustrate this in a way that feels authentic and helps your content stand out? Here are 10 travel trends shaping how we see and move about the world today, and tips for how you can express them in a powerfully visual way. [...]
The way brands visualize the holiday season is shifting. No longer is it acceptable to rely solely on images of families sharing perfectly wrapped gifts around a Christmas tree; brands are celebrating diversity and localism. And with that comes a much broader range of holiday imagery. In addition to subject matter, the way people make […]
“Shooting a live action event, it’s almost like a condensed version of everyday life.” Photographer Adam Pretty has been to almost every corner of the world, including time spent living in Sydney, LA, Beijing, Tokyo and Munich. Hear the stories behind some of his most iconic images and find out what keeps him hungry for […]
Lifestyle photographer Brook Pifer focuses on catching moments brimming with life, with an energy that radiates through her imagery. Here she describes a wild weekend with a pair of adventurers in the truest sense of the word.
“There is a desire not just to see and do more, but also to be more.” We’ve all done it: Wistfully screen gazing, lusting after wondrous travel experiences, considering pilgrimages to faraway lands and daydreaming about outer space. Real or virtual, our fascination with the boundless beauty and unpredictability of nature’s mysteries endures. And it […]
Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.
“He sees the world in a unique way and he manages to capture that in an image.” View image | gettyimages.com Mark Leary’s imagery is dreamlike. Whether it’s magnificent snow-capped mountains or surfers at sunset, everything he shoots has a magical quality. His pictures convey universal concepts of wonder, adventure, exploration, living in the moment […]
We take a look at the trend of ‘sensory’ in the travel industry and see which brands are taking their audience on an immersive journey with breath-taking point-of-view perspectives and lush, high-impact imagery.
Selling travel has always been a visual business. The traditional method of booking a holiday was to visit a travel agency and pick up brochures full of sumptuous images. Essentially a visual representation of the experience you could expect to enjoy should you make a booking.