COO Facebook & Lean In Founder Sheryl Sandberg, Getty Images CEO Jonathan Klein and Getty Images Director of Visual Trends, Pam Grossman, reflects on the launch and success of the Lean In collection on its one year anniversary, and the ongoing opportunity to repicture women.
Food photography has blown the concept of still life wide open, immersing us in the sensory and social experience of eating with extreme close-ups, slow motion, and time-lapse. See how the right imagery can have your readers salivating through their screens at your campaign.
Digital screens invite us not only to look and listen, but to touch as well. Luxury brands are playing with this notion through immersive imagery that stimulates – then surprises – all the senses. We take a look at the trend for visceral imagery amongst high-end brand advertising, and highlight campaigns that take us one step closer to a world of luxury.
We take a look at the trend of ‘sensory’ in the travel industry and see which brands are taking their audience on an immersive journey with breath-taking point-of-view perspectives and lush, high-impact imagery.
Watch Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.