User Generated Content (UGC) is everywhere, with millions of videos being created and shared by your users every day. Find out why it’s become a powerful tool for brand marketing and how you can take advantage to connect with your audience across a new medium.
Adrian Cheok on the future of the digital image in a mixed reality world, hyper-connectivity, those Google glasses everyone is talking about, and about a shift in communications from a world of text messages, to a future of taste messages
In this second part of our introduction to our Curve report on Technology, we dig deep into the drivers behind the “authenticity” trend and look at some Smartphone Social Sharing of “Street Art” via Samsung
A trend we are tracking throughout this Curve report is the nostalgia/retro obsession that has featured in all markets and segments. So when it came to exploring how new technology is shaping our current obsession with the past, and how it is changing how we relate to images and image-making, there was one person we were needed to talk to – Richard Banks
How social photography is changing the meaning of photography in general, and how brands have utilised it for impactful, engaging campaigns. We reveal deep visual trends underlying sales from Flickr, and interviews with leading researchers offering insight into the fast-changing impact of photography on our day-to-day lives.
Visual social media is the breakout marketing trend for 2012. Watch a recording of our event from 14 November to hear from a panel of experts on how brands are using visual content to power social engagement