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Outsider In: Celebrating the outspoken, the outré and the rebel

“All hail the outspoken, the outré and the odd.” – Pam Grossman, Director of Visual Trends at Getty Images Viewers are sick of the same old story. The mainstream is mixing with various extremes, resulting in an increased attraction to visuals that are different and unfamiliar.  It’s no surprise then that the search term “bold [...]

Video: Wonderlust and our enduring fascination with nature

“The Wonderlust trend involves images that give us a sense of awe and inspiration.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Wonderlust trend in 2014 and now we’re seeing just how accurate their prediction was. In today’s technological world of hyper-connectivity, we’re […]

The Agony and the Ecstasy of the Olympics

Body language is a powerful communication tool. Through a simple pose a person can display a range of emotions, from power to pride to grief, without saying a single word. “We make sweeping judgments and inferences from body language,” social psychologist and author Amy Cuddy said in her viral TED talk. “Those judgments can predict enormously […]

Silent moments, major impact: These Olympic images are quietly powerful

Offering a visual reprieve for the over-stimulated mind and an invitation to explore our senses, these images capitalize on negative space, clean lines and simplicity. Here we silence the clamoring chaos of the world’s premier sporting event to find moments of stillness and grace amidst the chaos – and to experience the quiet restraint and […]

See the messy, grimy, sweaty side of the Olympics

As days increasingly become driven by 2D interactions, abstract concepts and sanitized experiences, people crave a connection to the corporeal, especially in imagery. As a result, the brute force and physicality of sport holds a guttural, visceral appeal like never before. Getty Images search data reveals this increasing hunger for the super-sensory—think: grimy, sweaty, bloody, […]

Watch: The science behind ‘Extended Human,’ a new trend in imagery

“This is the trend that celebrates how technology makes us more human rather than less so.” – Pam Grossman, Director Visual Trends As we harness the power of technology in all areas of our lives, our notion of what it means to be human is expanding. See how the Extended Human trend celebrates and explores […]

Extended Human: Illustrating the Future of Mankind

“Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also challenging our idea of what it means to be human as it optimizes our bodies, expands our minds’ capacity for memory and creativity, and affords total connectivity with each other.” – Bill Bon & [...]

Video: Genderblend – an evolution in the visual language of gender

“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]

Create star-quality content inspired by the best films of the year

To connect with customers, big brands often take a cue from Hollywood in their ads, riffing off the visual aesthetic of top films. But here’s a little-known secret: Small businesses can do this too, even without a blockbuster budget. Using some of the best films of the year as inspiration, here’s how to create your own [...]