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11 Clichés in Education Imagery (and How to Think Beyond Them)

What images come to mind when you hear the word “school?” An apple on a desk? A stack of books? A big yellow bus? Such immediate associations, though ingrained and intuitively powerful, don’t necessarily make the best choice when communicating about modern education. Just like the worlds of business, sports, medicine and entertainment, the educational [...]

Searching for Standout Images? Be Bold, Zoom In & Change Perspectives

For content creators across industries, catching and sustaining audience attention is more challenging than ever. We’re living in a world where audiences have seen it all – but high quality, purposefully curated visuals still have the potential to rise above the rest. Keep these four tips in mind to find truly exceptional and unique images the [...]

10 Travel Trends, in Images

There’s something inspiring about going on a journey -- but how do you illustrate this in a way that feels authentic and helps your content stand out? Here are 10 travel trends shaping how we see and move about the world today, and tips for how you can express them in a powerfully visual way.   [...]

Images take center stage in Exposure The Musical — Life Through A Lens

Red velvet surrounds an aperture through which a single eye appears. This is not the inside of a camera, but London’s St. James theater where  Exposure The Musical — Life Through A Lens transformed the space this summer into a velvet light trap reminiscent of the pinhole cameras of the 1880s and projected a backdrop [...]

5 tips for authentic people shoots

Creating genuine, relatable imagery of people is one of the more challenging tasks when it comes to photography and videography.  Senior Art Director Guy Merrill talks us through his five production tips to ensure that your people shoots look authentic and believable.

Creative in Focus | Découvrez les tendances visuelles clés de 2015

Découvrez les tendances visuelles clés de 2015 qui influencent ce que nous observons dans les communications des marques, la publicité et le design cette année et au-delà.

Wild Tales: Photographer captures the adventurer’s spirit through the eye of a hurricane

Lifestyle photographer Brook Pifer focuses on catching moments brimming with life, with an energy that radiates through her imagery. Here she describes a wild weekend with a pair of adventurers in the truest sense of the word.

Australia, Antarctica and awe: Two photographers find wonder in nature

Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.

Webinar | Wonderlust: tapping into the boundless beauty of nature

Re-watch our next visual trends webinar, to hear from Director of Visual Trends, Pam Grossman, as she discusses the latest trend of Wonderlust

Infographic | 20 years of Getty Images

Getty Images 20 years

Watch now | Replay sessions from Advertising Week Europe – 23-27 March 2015

Watch replays of sessions from Ad Week Europe as the world’s premier marketing and business experts deliver inspiring thought leadership and their views on the future of the global communications industry.

Images that ‘Genderblend’: Trend analysis

After analyzing search, download and usage data from millions of images, Pam Grossman discusses the visual trend demonstrated by portraiture bordering gender and aesthetic expectation.

Connecting to the crowd: tapping into the power of sport with visual storytelling

Five ways that brands can use sports imagery to engage with their customers

Creative In Focus | 2015 Visual trends briefing – your questions answered

Getty Images Director of Visual Trends, Pam Grossman provides further insight into the 2015 visual trends predictions.

8 Tips for selecting brand imagery

Discover 8 top tips for selecting brand imagery for small businesses outlined by Rebecca Swift, Director of Visual Planning at iStock

Creative in Focus | Discover the key 2015 visual trends

Discover the key visual trends for 2015 that will influence what we see in brand communications, advertising, and design next year and beyond

Webinar | Creative in Focus: 2015 Visual Trends Briefing

Watch this webcast as Director of Visual Trends, Pamela Grossman, as she outlines the key visual insights and trends that will shape visual communication in 2015, based upon the research and insights tracked by our global creative research team.

The importance of visually appealing to your customers

Discover the importance of visually appealing to your consumers through engaging, effective and meaningful posts.