What images come to mind when you hear the word “school?” An apple on a desk? A stack of books? A big yellow bus? Such immediate associations, though ingrained and intuitively powerful, don’t necessarily make the best choice when communicating about modern education. Just like the worlds of business, sports, medicine and entertainment, the educational [...]
For content creators across industries, catching and sustaining audience attention is more challenging than ever. We’re living in a world where audiences have seen it all – but high quality, purposefully curated visuals still have the potential to rise above the rest. Keep these four tips in mind to find truly exceptional and unique images the [...]
There’s something inspiring about going on a journey -- but how do you illustrate this in a way that feels authentic and helps your content stand out? Here are 10 travel trends shaping how we see and move about the world today, and tips for how you can express them in a powerfully visual way. [...]
Red velvet surrounds an aperture through which a single eye appears. This is not the inside of a camera, but London’s St. James theater where Exposure The Musical — Life Through A Lens transformed the space this summer into a velvet light trap reminiscent of the pinhole cameras of the 1880s and projected a backdrop [...]
Creating genuine, relatable imagery of people is one of the more challenging tasks when it comes to photography and videography. Senior Art Director Guy Merrill talks us through his five production tips to ensure that your people shoots look authentic and believable.
Lifestyle photographer Brook Pifer focuses on catching moments brimming with life, with an energy that radiates through her imagery. Here she describes a wild weekend with a pair of adventurers in the truest sense of the word.
Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.
Watch replays of sessions from Ad Week Europe as the world’s premier marketing and business experts deliver inspiring thought leadership and their views on the future of the global communications industry.
Watch this webcast as Director of Visual Trends, Pamela Grossman, as she outlines the key visual insights and trends that will shape visual communication in 2015, based upon the research and insights tracked by our global creative research team.