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Getty Images Trends Team Makes 2017 Predictions

Every visual we see – the ones that come across our social media feeds, the essays we leaf through, the ads we view – construct our understanding of the world around us. But is it possible to predict the kinds of images the world will confront us with in the year ahead? Yes. Every year, […]

Video: Here’s why mess is having a (visual trend) moment

“Human beings are messy by nature. This is a trend that celebrates that and reminds us that it’s OK – that we don’t have to be perfect all the time.”-  Pam Grossman, Director of Visual Trends     Messthetics is all about harnessing the power of the ugly aesthetic. It’s about a rebellion against the […]

Beyond Instagram: Standing out in a sea of sameness

Instagram users are familiar with the app’s various visual clichés and notice when certain images come up again and again. Eventually, even the best begin to blend together. Similarly, small businesses face a similar dilemma when choosing images for marketing communications. How do you stay visually relevant in a world saturated with sameness? Thankfully, iStock [...]

Business Imagery That’s Anything But Cheesy: 5 Fresh Takes on Common Themes

With change as the only constant in today’s fast-paced business world, staying ahead of the curve takes some diligent effort. Your choice of language and images make or break your first impression—so it’s essential your messaging communicates that you’re not only competent but current too. Take a look as we revisit five of the most [...]

Minimal matters: Streamline your content with visual simplicity

Clean lines. Block colors. Simple patterns. Stark silhouettes. 2016’s Silence vs. Noise trend is about making a loud impression with something quiet and letting a whisper do all the talking. “In our increasingly digital worlds, there is a growing interest in leading a less complicated and cluttered existence, and that can mean visually, too,” said [...]

Video: Wonderlust and our enduring fascination with nature

“The Wonderlust trend involves images that give us a sense of awe and inspiration.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Wonderlust trend in 2014 and now we’re seeing just how accurate their prediction was. In today’s technological world of hyper-connectivity, we’re […]

Visual trend Outsider In celebrates rebels, outlaws and rule breakers

Rebellion is in the air. People that push the envelope and visuals that break with tradition are being more widely embraced, as popular taste becomes more daring. All hail the outspoken, the outré and the odd. As we become ever more inundated with mass-replicated imagery and aggregated articles, our appetite for unique messengers and standout […]

Silence vs. Noise: The subtle visual trend that creates maximum impact

This trend is focused on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haiku. Subtle, epic, restrained, powerful. These are images that tell their stories quietly and succinctly, but create maximum impact. The ‘less-is-more’ approach to composition and color, and the use of comparative […]

Surreality: The psychedelic visual trend that deciphers our digital world

As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. Our consumption of visual culture has irreversibly changed. Where once traditional media were the only sources through which a few voices could be heard, now millions of viewpoints, ideas and perspectives are available through […]

Video: Genderblend – an evolution in the visual language of gender

“Gender right now is being called into question and blurred, and men and women are expressing themselves in ways that are much more fluid.” – Pam Grossman, Director Visual Trends   Getty Images’ global team of creative researchers and art directors first identified the Genderblend trend in 2014 and now, more than ever, we’re seeing […]

Extended Human—harnessing the power of technology to make us more human

Our notion of personhood is expanding, as we harness the power of technology in all areas of our lives. The parameters of man and machine are starting to blur, and the results are riveting. Technology is changing the way we live our lives, share our experiences, make our art and experience our surroundings. It’s also […]

The latest fashion trend any business can use

As Fashion Week approaches, the excitement builds to see the latest innovative, fun and sometimes wacky styles strutting down the runway. This year, one trend in particular is catching our eye – and it’s something any brand or small business can tap into to keep their look up-to-date. Still-life imagery is a dynamic and compelling […]

2016 Creative In Focus, our visual trend report

Click the thumbnail below to get Getty Images’ bold new predictions about emerging visual trends in brand communications, advertising and design — and learn more about how cutting-edge brands are tapping into these trends, now.

Four artful takes on Pantone’s Color of the Year picks

In our increasingly visual world, color has become an essential power player in both imagery and storytelling. It has the ability to instantly evoke emotion and transport you to a period in time – like the 1980s with its neon or ’50s with its bold contrasts.  But color also is key to helping brands feel […]

Visual trends team makes 2016 predictions

They are to images what Anna Wintour is to fashion. As part of the world’s leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead. They analyze data from […]

5 key visual trends from Creative Planning Manager Jacqueline Bourke

Imagery is constantly evolving as are the trends that resonate most with audiences. Creative Planning Manager Jacqueline Bourke breaks down the five key visual trends to look for when choosing content for your own project.

Webinar | The power of color for your brand

Discover the power of color and how you can differentiate your brand and engage your customers using the power of psychology. Hear from Laurie Pressman from the Pantone Color Institute on the power of color, and Rebecca Swift from iStock by Getty Images, on how you can translate this into the right imagery to make […]

Wanderlust? No, Wonderlust. New style of travel imagery ignites the soul

“There is a desire not just to see and do more, but also to be more.” We’ve all done it: Wistfully screen gazing, lusting after wondrous travel experiences, considering pilgrimages to faraway lands and daydreaming about outer space. Real or virtual, our fascination with the boundless beauty and unpredictability of nature’s mysteries endures. And it […]