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Photojournalist shows what life is truly like in Afghanistan

Award-winning photojournalist Paula Bronstein was first sent to Afghanistan in 2001, after the Sept. 11 terror attacks. She has returned to the country countless times since then, amassing a huge body of work on the nation and its people. In her new book, “Afghanistan: Between Hope and Fear,” Bronstein explores such prominent issues as girls’ […]

Visualizing the change – how to select images of authentic, powerful women

In our digital age visuals are everywhere. So it is crucial to observe what kind of messages those pictures are sending. A lot of the imagery we see every day shows an outdated or one dimensional view: men leading, women sidelined or sexualized, mothers and fathers in stereotypical roles. And although we’ve seen some really […]

Call from Naval architect inspires real pictures of women engineers

Creative photographer Thomas Barwick captures the authenticity and day to day reality of a group of female maritime engineers, as part of the Lean In collection

From India to the US, we love how these ads portray women

As gender stereotypes continue to shatter,  the way women are portrayed in media and advertising also is shifting, on a global scale. In fact, searches for “empowered woman” on gettyimages.com have gone up 722% over the past year, as more brands look to represent women in positive ways. It’s a trend we fully embrace. Whether […]

Take a picture, break gender stereotypes: See our contest winners!

“The more images we see of women leading… the more normalized those images become in our actual lives.” We live in a world where women are CEOs, heads of households and running for President. But despite all this progress, the way women are portrayed in advertising and media is not always reflective of the lives […]

Webinar: How social media is influencing the way brands portray women

Beauty ideals and role models are changing, enabling brands to connect their customers with a broader range of images of women and girls. This talk looks at what is being done and what can be done to progress visual language in this area. Rebecca Swift is Director of Creative Planning at Getty Images. In this […]

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women.

Photographer profile: Capturing “the essence of New Zealand” and top tips for aspiring iStock contributors

Bridget Lazenby-Gould, a New Zealand-based iStock photographer, tells us of her life-long love of photography, the pursuit of capturing “the essence of New Zealand” through her lens, and her top tips for aspiring stock photographers.

Wild Tales: Photographer captures the adventurer’s spirit through the eye of a hurricane

Lifestyle photographer Brook Pifer focuses on catching moments brimming with life, with an energy that radiates through her imagery. Here she describes a wild weekend with a pair of adventurers in the truest sense of the word.

Gender fluidity goes POP: Celebrating cliché-busting media and brands

A look at the pop culture moments, personalities and brands embracing the genderblend trend and bringing it into the mainstream

Five brands who get girls right

Five campaigns that demonstrate how brands can make an impact with empowered women and girls

How these six famous female faces inspired photographer Amelia Troubridge

“I set out to celebrate individuality, courage and strength, but also, inevitably, to offer an honest portrayal of being those women, the struggle of their journeys.”

Webinar: Genderblend – the new visual language of gender marketing

Watch our latest visual trends webinar as we outline the trend of Genderblend, and how modern and authentic visual representations of gender can elevate your visual branding and campaigns.

Director Desiree Akhavan on women, film, gender inequality

“For more strong female characters to be depicted on film, there needs to be more female directors at the helm of these films,” said Desiree Akhavan, the writer, director and star of “Appropriate Behavor” and new cast member on HBO’s “Girls.”

Leaning In | Lessons learned from my mother

Bored of seeing cliched imagery of what it means to be a mother, Kelly Goucher looks back at what she learned from her working mum.

Watch Pam Grossman’s inspirational talk about repicturing women

Pam Grossman talks at The 3% Conference about repicturing women and the Getty Images Lean In partnership that is reimagining how we see women in advertising and visual communication.

Leaning In | Feminism, the other “F” Word

An op-ed article about the importance of feminism to instill gender equality. Includes recent media examples.

Leaning in | Looking back, forging ahead – the journey to repicture women

COO Facebook & Lean In Founder Sheryl Sandberg, Getty Images CEO Jonathan Klein and Getty Images Director of Visual Trends, Pam Grossman, reflects on the launch and success of the Lean In collection on its one year anniversary, and the ongoing opportunity to repicture women.