“The Wonderlust trend involves images that give us a sense of awe and inspiration.” – Pam Grossman, Director Visual Trends Getty Images’ global team of creative researchers and art directors first identified the Wonderlust trend in 2014 and now we’re seeing just how accurate their prediction was. In today’s technological world of hyper-connectivity, we’re […]
“Shooting a live action event, it’s almost like a condensed version of everyday life.” Photographer Adam Pretty has been to almost every corner of the world, including time spent living in Sydney, LA, Beijing, Tokyo and Munich. Hear the stories behind some of his most iconic images and find out what keeps him hungry for […]
“The honey has a way of softening people’s features … It democratizes people.” Photographer Blake Little covered 90 people of different ages, ethnicities and body types in honey for his latest project, “Preservation.” But how did he persuade people to cover themselves in the sticky substance? “When I cast for it, I didn’t tell people […]
Lifestyle photographer Brook Pifer focuses on catching moments brimming with life, with an energy that radiates through her imagery. Here she describes a wild weekend with a pair of adventurers in the truest sense of the word.
“There is a desire not just to see and do more, but also to be more.” We’ve all done it: Wistfully screen gazing, lusting after wondrous travel experiences, considering pilgrimages to faraway lands and daydreaming about outer space. Real or virtual, our fascination with the boundless beauty and unpredictability of nature’s mysteries endures. And it […]
Epic landscapes are becoming the concept of choice for many brands. These dramatic vistas capture our longing for wonder in every aspect of our lives, and brands across many industries beyond travel, like health, finance and technology, are playing on this.
In today’s world where technology leads the way, there is a yearning for a deeper, more spiritual meaning. People around the world hold onto ancient traditions connecting them with nature which are passed on from one generation to the next. Our photographers are in the furthest flung corners of the world capturing these customs: “Yuko […]
“He sees the world in a unique way and he manages to capture that in an image.” View image | gettyimages.com Mark Leary’s imagery is dreamlike. Whether it’s magnificent snow-capped mountains or surfers at sunset, everything he shoots has a magical quality. His pictures convey universal concepts of wonder, adventure, exploration, living in the moment […]
“She came right up, sat down and lay down next to it and all her little cubs came running over. And within no time at all, they were lined up suckling in front of her. And I had the most incredible view I’ve ever seen of a lion.”
Watch this webcast as Director of Visual Trends, Pamela Grossman, as she outlines the key visual insights and trends that will shape visual communication in 2015, based upon the research and insights tracked by our global creative research team.
We take a look at the trend of ‘sensory’ in the travel industry and see which brands are taking their audience on an immersive journey with breath-taking point-of-view perspectives and lush, high-impact imagery.