Research has shown that visuals can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.

But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

Watch Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.

Browse a selection of images to help tell your brand story

About the presenter:

Guy Merrill – Senior Art Director, Getty Images

Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent. His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer’s Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.