Beauty ideals and role models are changing, enabling brands to connect their customers with a broader range of images of women and girls. This talk looks at what is being done and what can be done to progress visual language in this area.

Rebecca Swift is Director of Creative Planning at Getty Images. In this talk, she takes an in-depth look at the conversation around the representation of women in media, the important role social media is playing and what impact that is having on image choices. Rebecca provides an insight into global search and image usage trends as well as examples from a wide range of places.

For imagery that shows a real range of women and girls, explore Getty Images’ Lean In Collection.

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